Becoming the Bull
Encyclopedia
Becoming the Bull is the 4th track and first single on Atreyu
Atreyu (band)
Atreyu is an American rock band from Orange County, California, formed in 1998. The band consists of vocalist/lyricist Alex Varkatzas, guitarists Dan Jacobs and Travis Miguel, bassist Marc McKnight and drummer/vocalist Brandon Saller...

's 4th album Lead Sails Paper Anchor
Lead Sails Paper Anchor
-Album:-Singles:-Personnel:* Dan Jacobs– lead and rhythm guitars* Alex Varkatzas – lead vocals, lyrics* Brandon Saller – vocals, drums, percussion* Travis Miguel – rhythm and lead guitars* Marc McKnight – bass guitar, backing vocals...

. It is their 2nd highest-charted single to date on Modern Rock Format (#5 on the Mainstream Rock Chart and #11 on the Modern Rock Chart), surpassing Ex's and Oh's
Ex's and Oh's
"Ex's and Oh's" is the lead single from the American metalcore band Atreyu's third album, A Death-Grip on Yesterday, released in 2006. It is the second single counting "Her Portrait in Black" which was originally created for the soundtrack to Underworld: Evolution. The lyrics deal with the former...

. Additionally, the song was featured in the EA Sports
EA Sports
EA Sports is a brand of Electronic Arts that creates and develops sports video games. Formerly a marketing gimmick of Electronic Arts, in which they tried to mimic real-life sports networks by calling themselves "EA Sports Network" with pictures or endorsements of real commentators such as John...

 game Madden 08, where it was incorrectly listed as being called "Becoming".

The song has been released by Atreyu in a computer game where players have 20 sound clips and must put them in order in the fastest time. Atreyu made the game a contest where the contestant with the fastest time by August 6, 2007, would win a signed guitar, a phone call from the band, a copy of the CD before it was in stores, and a free membership to Atreyu's exclusive fan club. The top 10 runner-ups were given a copy of the CD before it was in stores, and a free membership to Atreyu's exclusive fan club.

Atreyu has since made the single available on their MySpace
MySpace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....

 page.

The band shot the video with acclaimed director Kevin Kerslake
Kevin Kerslake
Kevin Kerslake is an American music video director. He has directed videos for Stone Temple Pilots, Filter, R.E.M., 311, Faith No More, Green Day, The Used, 10 Years, Depeche Mode, The Smashing Pumpkins, Papa Roach, Nirvana, Sonic Youth, Rise Against, Insane Clown Posse, The Offspring, and Blue...

.
The video was released on MySpace Music on August 16, 2007.
The video can be found on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

.
The song itself was used to promote UFC
Ultimate Fighting Championship
The Ultimate Fighting Championship is the largest mixed martial arts promotion company in the world that hosts most of the top-ranked fighters in the sport...

 commercials on Spike.
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