Never Ending Song of Love

By mid 1972, the group had achieved major success in the UK with two more top two hits; "I'd Like to Teach the World to Sing

I'd Like to Teach the World to Sing

"I'd Like to Teach the World to Sing " is a popular song which originated as a jingle in the groundbreaking 1971 "Hilltop" television commercial for Coca-Cola. The song, produced by Billy Davis and performed by The New Seekers, portrayed a positive message of hope and love sung by a multicultural...

" and "Beg, Steal or Borrow

Beg, Steal or Borrow

"Beg, Steal or Borrow" was the British entry in the Eurovision Song Contest 1972, performed in English by The New Seekers.The song was composed and written by Tony Cole, Steve Wolfe and Graeme Hall. In the night of the contest, the song was directed by David Mackay.The song is directed to a...

" as well as a #2 album We'd Like to Teach the World to Sing

We'd Like to Teach the World to Sing

- UK version :With a line-up of newly recorded tracks, the group released an album under the same name in the UK and Europe in March 1972. As well as featuring the single "I'd Like to Teach the World to Sing", which had reached #1 in the UK, it also featured their then current single, "Beg, Steal...

. Eager to cash in on this, the group's new record company Polydor

Polydor Records

Polydor is a record label owned by Universal Music Group, headquartered in the United Kingdom.-Beginnings:Polydor was originally an independent branch of the Deutsche Grammophon Gesellschaft. Its name was first used as an export label in 1924, the British and German branches of the Gramophone...

, licensed the tracks from Philips

Philips Records

Philips Records is a record label that was founded by Dutch electronics company Philips. It was started by "Philips Phonographische Industrie" in 1950. Recordings were made with popular artists of various nationalities and also with classical artists from Germany, France and Holland. Philips also...

 and re-released the album in May 1972 under the new title Never Ending Song of Love. Where the original album had failed to chart in the UK, this time the album entered the charts in August, peaking at #35 and remaining in the top 50 for four weeks.

One reviewer at the time made mention of the fact that it was a re-release and said of the album; "It could rate as one of the best things they have ever done - there's a fine choice of songs...and they can sing well."

Track listing

Side One

1. "Never Ending Song of Love"
2. "Beautiful People"
3. "One"
4. "Look What You Have Done"
5. "When There's No Love Left"
6. "There's a Light"

Side Two

1. "Blackberry Way"
2. "Cincinatti"
3. "Eighteen Carat Friend"
4. "Ain't Love Easy"
5. "Your Song"
6. "I'll Be Home"

Personnel

• Eve Graham
  Eve Graham
  Eve Graham is a Scottish singer, who found fame in the early 1970s with the pop group, The New Seekers.-Biography:...
  
   - vocals
• Lyn Paul
  Lyn Paul
  Lyn Paul is an English pop singer and actress. She came to fame as a member of the international chart-topping pop group The New Seekers in the early 1970s...
  
   - vocals
• Peter Doyle
  Peter Doyle (singer)
  Peter John Doyle was an Australian pop singer who had success with a number of Top 40 hits in Australia in the 1960s, then success internationally as a member of the New Seekers in the early 1970s, before resuming a solo career in 1973.-Early career:He started his career at the age of 9 appearing...
  
   - vocals
• Paul Layton
  Paul Layton
  Paul Layton is an English musician and former child actor. He is best known for being the bassist and vocalist of the group The New Seekers. In his career he has sold more than 35 million records worldwide....
  
   - vocals
• Marty Kristian
  Marty Kristian
  Marty Kristian is a German-born Australian musician, he was a singer and 1970s heartthrob who was best known as a member of The New Seekers....
  
   - vocals
• David Mackay
  David Mackay (producer)
  David Mackay is an Australian record producer/arranger and musical director. He was born in Sydney, Australia and began his music career at the age of 15 in a production of Bye Bye Birdie for J.C. Williamson Theatre Company...
  
   - Producer
• Bill Shepherd and David Mackay - Arrangements
• Keith Potger
  Keith Potger
  Keith Potger is one of the founding members of the Australian pop-folk group The Seekers. He was born in Ceylon and is of Burgher descent. In the Seekers, he played twelve string guitar and banjo, and sang...
  
   - Co-ordination
• Bill Shepherd - Orchestral director
• Mike Claydon, Andy Knight, John Pantry, Chris West - Engineers
• Other contributors: Terry Britten
  Terry Britten
  Terry Britten is a prolific English singer-songwriter, who has written songs for Tina Turner and Sir Cliff Richard, Olivia Newton-John, Status Quo, Michael Jackson and many others.-Career:...
  
  , Barry Guard, Graham Hall, Scott Shukat, Peter Skellern
  Peter Skellern
  Peter Skellern is an English singer-songwriter and pianist.-Career:Skellern attended Derby Grammar School and studied piano at the Guildhall School of Music and Drama. He later joined pop groups called 'Harlem' and 'March Hare'...
  
  , Trevor Spencer
  Trevor Spencer
  Trevor Spencer is an Australian songwriter, record producer and drummer. He was born in Adelaide, Australia Trevor studied drums and percussion from the age of 10...
  
  , Alan Tarney
  Alan Tarney
  Alan Tarney is an English songwriter, record producer and bass guitarist. He was born in Workington, Cumberland, England, but spent his teenage years in Adelaide, Australia where he met his songwriting and musical partner Trevor Spencer.- Career :Tarney was part of the huge influx of British...
  
  
• Recorded at IBC Studios, London