, stylized as BART, is a discontinued monthly Japanese visual perception

Visual perception

Visual perception is the ability to interpret information and surroundings from the effects of visible light reaching the eye. The resulting perception is also known as eyesight, sight, or vision...

 magazine published by Shueisha

Shueisha

is a major publisher in Japan. The company was founded in 1925 as the entertainment-related publishing division of Japanese publisher Shogakukan. The following year, Shueisha became a separate, independent company. Magazines published by Shueisha include Weekly Shōnen Jump, Weekly Young Jump,...

 from May 1991 to March 2000. Targeted to white-collar worker

White-collar worker

The term white-collar worker refers to a person who performs professional, managerial, or administrative work, in contrast with a blue-collar worker, whose job requires manual labor...

s from 22 to 32 year of age, the magazine premiered in May 1991. The magazine initially had sluggish sales, and in 1997 Nobuhiko Horie, editor-in-chief of the Shueisha's popular Weekly Shōnen Jump

Weekly Shonen Jump

is a weekly shōnen manga anthology published in Japan by Shueisha under the Jump line of magazines. The first issue was released with a cover date of July 2, 1968, and it is still circulating. One of the longest-running manga magazines in Japan, it has a circulation of 2.8 million copies...

, took over as editor of Bart. To revive the publication, Horie overhauled the magazine's layout and content, turning it into one of Japan's top selling men's magazines.

In August 1998, the magazine was renamed to Monthly Bart 3230, with an increased focus on digital media and the addition of serialized chapters from two seinen

Seinen

is a subset of manga that is generally targeted at a 20–30 year old male audience, but the audience can be older with some manga aimed at businessmen well into their 40s. In Japanese, the word Seinen means "young man" or "young men" and is not suggestive of sexual matters...

 manga

Manga

Manga is the Japanese word for "comics" and consists of comics and print cartoons . In the West, the term "manga" has been appropriated to refer specifically to comics created in Japan, or by Japanese authors, in the Japanese language and conforming to the style developed in Japan in the late 19th...

titles. The 3230 was taken from the base telephone number used in the Shueisha offices. In March 2000, the magazine was discontinued.