Bank of Melbourne (2011)
Encyclopedia
The Bank of Melbourne is a financial institution operated in Victoria, Australia. A subsidiary of the major Australian bank Westpac
, it commenced operations on 25 July 2011.
The Bank of Melbourne initially took over the Victorian business of St. George Bank
, another wholly owned subsidiary of Westpac, as part of a major local branding strategy. The business operates independently of the parent company and of St. George Bank. Westpac have owned the rights to the brand since 1997.
in 1997 and traded under the brand name until 2004, then the brand name was scraped and replaced with Westpac. In 2011 after Westpac merged with St.George Bank in 2007 Westpac relaunched a redesigned Bank of Melbourne brand trading with the infrastructural and employees of St.George Bank in Victoria.
Westpac
Westpac , is a multinational financial services, one of the Australian "big four" banks and the second-largest bank in New Zealand....
, it commenced operations on 25 July 2011.
The Bank of Melbourne initially took over the Victorian business of St. George Bank
St. George Bank
St.George Bank is a subsidiary of Westpac Banking Corporation trading primarily in New South Wales but with growing representation across a number of industry and business segments in Queensland and Western Australia. St.George also operates in South Australia and the Northern Territory under its...
, another wholly owned subsidiary of Westpac, as part of a major local branding strategy. The business operates independently of the parent company and of St. George Bank. Westpac have owned the rights to the brand since 1997.
History
Westpac originally acquired the Bank of Melbourne (1989)Bank of Melbourne (1989)
The Bank of Melbourne was a financial institution based in Melbourne, Australia, established in 1989 and taken over by the Westpac Banking Corporation in 1997...
in 1997 and traded under the brand name until 2004, then the brand name was scraped and replaced with Westpac. In 2011 after Westpac merged with St.George Bank in 2007 Westpac relaunched a redesigned Bank of Melbourne brand trading with the infrastructural and employees of St.George Bank in Victoria.