Balloon is a brush script

Brush Script

Brush Script is a casual connecting script typeface designed in 1942 by Robert E. Smith for the American Type Founders . The face exhibits an exuberant graphic stroke emulating the look of handwritten written letters with an ink brush. Lowercase letters are deliberately irregular to further effect...

 commonly used for signage or display purposes. It was designed in 1939 by Max R. Kaufmann, for American Type Founders

American Type Founders

American Type Founders was a business trust created in 1892 by the merger of 23 type foundries, representing about 85% of all type manufactured in the United States...

, in response to Howard Allen Trafton's Cartoon, cut for Bauer Type Foundry

Bauer Type Foundry

The Bauer Type Foundry was a German type foundry founded in 1837 by Johann Christian Bauer in Frankfurt am Main. Noted typeface designers, among them Lucian Bernhard, Konrad Friedrich Bauer , Walter Baum, Heinrich Jost, Imre Reiner, Friedrich Hermann Ernst Schneidler, Emil Rudolf Weiß, and Heinrich...

 in 1936. It had no lowercase letters and was cast in Light, Bold, and Extra Bold. The two lighter weights were identical with Kaufmann Script and so could be used as alternate capitals for that face.

This font was digitized by the Bitstream corporation.

Nickelodeon

Nickelodeon (TV channel)

Nickelodeon, often simply called Nick and originally named Pinwheel, is an American children's channel owned by MTV Networks, a subsidiary of Viacom International. The channel is primarily aimed at children ages 7–17, with the exception of their weekday morning program block aimed at preschoolers...

's logotype was set in Balloon from 1984 to 2009.