Ball4Real
Encyclopedia
Ball4Real was the name of a traveling basketball
Basketball
Basketball is a team sport in which two teams of five players try to score points by throwing or "shooting" a ball through the top of a basketball hoop while following a set of rules...

 exhibition and competition which made its debut in June 2007. A group of well known streetball
Streetball
Streetball or street basketball is a variation of the sport of basketball, typically played on outdoor courts and featuring significantly less by way of formal structure and enforcement of the game's rules...

 players traveled from city to city to challenge teams composed of local talent. Games tended to be characterized by complicated dribbling, ballhandling, and passing, acrobatic slam dunk
Slam dunk
A slam dunk is a type of basketball shot that is performed when a player jumps in the air and manually powers the ball downward through the basket with one or both hands over the rim. This is considered a normal field goal attempt; if successful it is worth two points. The term "slam dunk" was...

s, and a looser interpretation of rules.

Origin and players

Ball4Real was created by former members of the AND1 streetball team as well as Lisa Fusco, the former general manager of the AND1 Mixtape Tour
AND1 Mixtape Tour
The AND1 Live Tour, formerly known as the AND1 Mixtape Tour, is a traveling basketball competition and exhibition presented by B-Ball and Company and the basketball apparel manufacturer AND1. A group of streetball players, along with Emcee Rell and B-Ball and Company CEO Linda Hill, travel from...

and present Ball4Real CEO. The players and Fusco were all part owners of the tour. The 2007 team consisted of the players who defected from AND1 along with some new players. The group toured through 2007 in arenas, but attendance was low, and the group disbanded in February 2008, with many of its players joining the Ball4LifeTour. On July 14, 2008 Demetrius "Hook" Mitchell signed a contract with the Mountain Dew sponsoring agency.
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