Badgeville, Inc., is a privately-held technology company headquartered in Menlo Park, California

Menlo Park, California

Menlo Park, California is a city at the eastern edge of San Mateo County, in the San Francisco Bay Area of California, in the United States. It is bordered by San Francisco Bay on the north and east; East Palo Alto, Palo Alto, and Stanford to the south; Atherton, North Fair Oaks, and Redwood City...

 with additional offices in New York and Europe. Badgeville offers a SaaS

Saas

SAAS is an abbreviation for* Social Accountability Accreditation Services* Software as a service * Student Awards Agency for Scotland* Seattle Academy of Arts and Sciences* South Australian Ambulance Service...

-based technology for web and mobile sites to track and reward user behavior using a technique known as gamification

Gamification

Gamification is the use of game design techniques and mechanics to solve problems and engage audiences. Typically gamification applies to non-game applications and processes , in order to encourage people to adopt them...

. The Badgeville technology uses the Open Graph Protocol, which developers to integrate their pages into a social graph. These pages gain the functionality of other graph objects including profile links and stream updates for connected users.

History

Badgeville is founded by Kris Duggan and Wedge Martin. The company launched at TechCrunch Disrupt on September 27, 2010 where it won the Audience Choice Award. At that time, the company had raised less than $300k in angel funding.

In November 2010, Badgeville raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures. Badgeville subsequently raised a $12M Series B Round in July 2011, led by Norwest Venture Partners and El Dorado Ventures.

In July 2010, Badgeville reported that it had 75 customers in 15 countries, including Bluefly.com, NBC, Deloitte Digital, The Active Network, Beat the GMAT, LiveMocha, and Universal Music's Interscope Records.

Products

The Dynamic Game Engine—a patent-pending platform that tracks any behavior in a digital setting and can trigger rewards for user behaviors
Widget Studio & API—a collection of configurable gamification widgets including leaderboards, activity streams, and achievement showcases, with an additional API for further customization.

Analytics – a reporting and analysis tool to measure user behavior and rewards.

Featured Customers

Retail: Bluefly.com, Chegg

Chegg

Chegg or Chegg.com is an online textbook rental company in the United States based in Santa Clara, CA, which was created in 2001 by three Iowa State University students. Students rent textbooks typically by ordering online, and return books after the semester. It was founded by entrepreneurs Osman...

, Kings Hawaiian, Moxsie, NYX Cosmetics, Crave, Orange Israel

Media: Universal Music Interscope Records

Interscope Records

Interscope Records is an American record label owned by Universal Music Group that currently operates as one third of UMG's Interscope-Geffen-A&M label group.-History:...

, Talenthouse, NBC

NBC

The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

, Discovery Communications, 6Theory Media, YourTango TechCrunch

TechCrunch

TechCrunch is a web publication that offers technology news and analysis, as well as profiling of startup companies, products, and websites. It was founded by Michael Arrington in 2005, and was first published on June 11, 2005....

Health & Fitness: The Active Network, Aujourd'hui, Everyday Health

Education: Beat the GMAT, LiveMocha

Gaming: 4Q, Chime.in, India Games, Major League Gaming

Major League Gaming

Major League Gaming , founded in 2002 by Sundance DiGiovanni and Mike Sepso, is a North American professional Electronic sports organization, headquartered in New York City, New York. MLG has held official video game tournaments throughout the United States and Canada. Major League Gaming...

Enterprise: Deloitte Digital

Agency: Coyne PR, The Buddy Group, Razorfish

Razorfish

-Fish:A common name used for three unrelated groups of fishes:* The genera Aeoliscus and Centriscus of the family Centriscidae, also known as shrimpfishes* The genus Xyrichtys of the family Labridae* The species Aeoliscus strigatus-Bivalve:...