Bacolod Chicken Inasal
Encyclopedia
Bacolod Chicken Inasal is a Philippine restaurant business. It is among the chains in the country best known for serving inasal, a kind of roast chicken served on skewers that originated in the Visayas. It is also a sponsor for a number of television sitcoms on ABS-CBN
.
The chain was created in 1993 by the Tanalgo siblings; Rose, Bing and JM. It started as a small store in Mandaluyong where customers simply buy and go. A year later, renovations have been made and that patrons could dine at the place. Soon, its specialties gained some popularity in the National Capital Region
. Five years later, a second branch was built in Makati. Since then, more took placed year by year.
On May 30, 2009, the first-ever Inasal Festival was held in Bacolod City. For their efforts in promoting inasal nationwide, BCI was commended by the city's mayor Evelio Leonardia who presented them a trophy.
Portraits of local actress Judy Ann Santos
, holding an inasal, are often seen on ads that promote the restaurant chain. She was selected to be an endorser of the business because they were inspired by a dish called Ysabella Chicken that appeared in a TV sitcom called Ysabella
which stars Santos. Despite this, Rose Tanalgo said the recipe for their chicken is rather different from what was seen in the TV series.
Also, a cartoon version of Betty la fea
is used.
ABS-CBN
ABS–CBN Corporation is a Philippine-based media conglomerate. It is the Philippines' largest media and entertainment conglomerate. The corporation was the merger of Alto Broadcasting System which at that time owned by James Lindenberg and Antonio Quirino, and the Chronicle Broadcasting Network ...
.
History
Metro Manila
Metropolitan Manila , the National Capital Region , or simply Metro Manila, is the metropolitan region encompassing the City of Manila and its surrounding areas in the Philippines...
. Five years later, a second branch was built in Makati. Since then, more took placed year by year.
On May 30, 2009, the first-ever Inasal Festival was held in Bacolod City. For their efforts in promoting inasal nationwide, BCI was commended by the city's mayor Evelio Leonardia who presented them a trophy.
Advertising
The mascot of the chain is a caricature boy named Toto. His name, according to the website, is a Visayan customary way in which men are sometimes called. On ads or banners, the character talks in a Visayan dialect (subtitled in Tagalog).Portraits of local actress Judy Ann Santos
Judy Ann Santos
Judy Anne Lumagui Santos-Agoncillo , popularly known as Judy Ann Santos or Juday/Judai, is Philippines film and television actress, product endorser, recording artist, and film producer....
, holding an inasal, are often seen on ads that promote the restaurant chain. She was selected to be an endorser of the business because they were inspired by a dish called Ysabella Chicken that appeared in a TV sitcom called Ysabella
Ysabella
Ysabella was a Philippine Television romantic soap opera starring Judy Ann Santos with Ryan Agoncillo and Derek Ramsay.-Plot:The story revolves around a young cook named Ysabella Cuenca...
which stars Santos. Despite this, Rose Tanalgo said the recipe for their chicken is rather different from what was seen in the TV series.
Also, a cartoon version of Betty la fea
Betty la fea
Yo soy Betty, la fea is a popular soap opera filmed in Colombia, written by Fernando Gaitán and produced between 1999 through 2001 by the Colombian network RCN . More than a dozen versions of the telenovela have been made in other countries...
is used.