Baba Roots, which was founded by entrepreneur William Webb, is a herbal drink popular among young people in Jamaica

Jamaica

Jamaica is an island nation of the Greater Antilles, in length, up to in width and 10,990 square kilometres in area. It is situated in the Caribbean Sea, about south of Cuba, and west of Hispaniola, the island harbouring the nation-states Haiti and the Dominican Republic...

. The manufacturer sponsors events featuring dancehall

Dancehall

Dancehall is a genre of Jamaican popular music that originated in the late 1970s. Initially dancehall was a more sparse version of reggae than the roots style, which had dominated much of the 1970s. In the mid-1980s, digital instrumentation became more prevalent, changing the sound considerably,...

 music, and several deejays have promoted the drink. It is popularly believed in Jamaica that herbal drinks like Baba Roots promote good heath and stimulate sexual performance, although the effects of the ingredients have not been fully studied.