Avant Garde (magazine)
Encyclopedia
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
notable for graphic and logogram design by Herb Lubalin
Herb Lubalin
Herbert F. Lubalin was a prominent American graphic designer. He collaborated with Ralph Ginzburg on three of Ginzburg's magazines: Eros, Fact, and Avant Garde, and was responsible for the creative visual beauty of these publications...
. The magazine had 14 issues and was published from January 1968 to July 1971.
The editor was Ralph Ginzburg
Ralph Ginzburg
Ralph Ginzburg was an American author, editor, publisher and photo-journalist. He was best known for publishing books and magazines on erotica and art and for his conviction in 1963 for violating federal obscenity laws....
.
Avant Garde 3 published in May 1968 lists in the masthead
"Peter SchjeldahlPeter SchjeldahlPeter Schjeldahl, , is an American art critic, poet, and educator.Schjeldahl was born in Fargo, North Dakota. He grew up in small towns throughout Minnesota, and attended Carleton College and The New School...
as Features Editor, Leslie M. Rockwell as Articles Editor, Lawrence Witchel, Executive Editor, L. Ransom Burton, Copy Editor, Rosemary Latimore, Research Director, Art Whitman, Production Director, Miriam Fier, Business Director, Paul Finegold handled circulation, Advertising was managed by Richard Stoneman, and Shoshanna Ginzburg was Promotion Director."
From January, 1968, through July, 1971, Ginzburg published Avant Garde. While it could not be termed obscene, but it was filled with creative imagery often caustically critical of American society and government, sexual themes, and (for the time) crude language. One cover featured a naked pregnant woman; another had a parody of Willard's famous patriotic painting, "The Spirit of '76", with a woman and a black man.
Avant Garde had a modest circulation but was extremely popular in certain circles, including New York’s advertising and editorial art directors.[7] Herbert F. Lubalin (1918–1981), a post-modern design guru, was Ginzburg's collaborator on his four best-known magazines, including Avant Garde which gave birth to a well-known typeface of the same name
ITC Avant Garde
ITC Avant Garde Gothic is a font family based on the logo font used in the Avant Garde magazine. Herb Lubalin devised the logo concept and its companion headline typeface, then he and Tom Carnase, a partner in Lubalin's design firm, worked together to transform the idea into a full-fledged...
. It was originally intended primarily for use in logos: the first version consisted solely of 26 capital letters. It was inspired by Ginzburg and his wife, designed by Lubalin, and realized by Lubalin's assistants and Tom Carnese, one of Lubalin's partners. It is characterized by geometrically perfect round strokes; short, straight lines; and an extremely large number of ligatures and negative kerning. The International Typefont Corporation (ITC) (of which Lubalin was a founder) released a full version in 1970.
An article on folk music written by United States Supreme Court Justice William O. Douglas
William O. Douglas
William Orville Douglas was an Associate Justice of the United States Supreme Court. With a term lasting 36 years and 209 days, he is the longest-serving justice in the history of the Supreme Court...
was a topic in the congressional hearings on his attempted impeachment in 1970.