"Ava Adore" is a song by American alternative rock

Alternative rock

Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...

 band The Smashing Pumpkins

The Smashing Pumpkins

The Smashing Pumpkins are an American alternative rock band that formed in Chicago, Illinois in 1988. Formed by Billy Corgan frontman and James Iha , the band has included Jimmy Chamberlin , D'arcy Wretzky , and currently includes Jeff Schroeder Mike Byrne , and Nicole Fiorentino The Smashing...

. It was the first single

Single (music)

In music, a single or record single is a type of release, typically a recording of fewer tracks than an LP or a CD. This can be released for sale to the public in a variety of different formats. In most cases, the single is a song that is released separately from an album, but it can still appear...

 from their fourth album, Adore, and exhibited a new sound from the band which integrated traditional instruments with loops

Music loop

In electroacoustic music, a loop is a repeating section of sound material. Short sections of material can be repeated to create ostinato patterns...

 and electronic music

Electronic music

Electronic music is music that employs electronic musical instruments and electronic music technology in its production. In general a distinction can be made between sound produced using electromechanical means and that produced using electronic technology. Examples of electromechanical sound...

. "Ava Adore" and the B-sides were written by Billy Corgan

Billy Corgan

William Patrick "Billy" Corgan, Jr. is an American singer, songwriter, guitarist and occasional poet best known as the frontman and sole permanent member of The Smashing Pumpkins. Formed by Corgan and guitarist James Iha in Chicago, Illinois in 1987, the band quickly gained steam with the...

. The song is featured in the MuchMusic

MuchMusic

MuchMusic is a Canadian English language Category A specialty channel owned by Bell Media. MuchMusic is dedicated to music-related programs, pop and youth culture.-History:...

 compilation album, Big Shiny Tunes 3

Big Shiny Tunes 3

"Big Shiny Tunes 3" is the third edition of the MuchMusic compilation series, Big Shiny Tunes. It was a successful follow-up to the series' previous Diamond certified release, Big Shiny Tunes 2. The album was assembled by having its audience vote on which songs they would like to have included, a...

.

Music video

The music video was released on June 1 1998 and was directed by Dom and Nic

Dom and Nic

dom&nic is the working name of directors Nic Goffey and Dominic Hawley. They have been directing notable music videos and commercials since 1994....

, featuring the band in gothic-inspired clothing and walking through a variety of scenes. The video, filmed in one long take, is notable for its use of slow

Slow motion

Slow motion is an effect in film-making whereby time appears to be slowed down. It was invented by the Austrian priest August Musger....

 and fast motion while the speed of the camera is apparently static, and the band continues to lip sync

Lip sync

Lip sync, lip-sync, lip-synch is a technical term for matching lip movements with sung or spoken vocals...

 to the song in perfect rhythm. The calculations required to work out the speed changes caused massive delays on set, causing the band to nearly call off the entire plan.

The music video won an award for "most stylish video" at the 1998 VH1 Fashion Awards.

Track listing

Chart positions

Chart	Peak position
Canadian RPM RPM (magazine) RPM was a Canadian music industry publication that featured song and album charts for Canada. The publication was founded by Walt Grealis in February 1964, supported through its existence by record label owner Stan Klees. RPM ceased publication in November 2000.RPM stood for "Records, Promotion,... Singles Chart Canadian Singles Chart The Canadian Singles Chart is currently compiled by the U.S.-based music sales tracking company, Nielsen SoundScan . The chart is compiled every Wednesday, and is published by Jam! Canoe on Thursdays....	9
Canadian RPM Alternative 30 RPM (magazine) RPM was a Canadian music industry publication that featured song and album charts for Canada. The publication was founded by Walt Grealis in February 1964, supported through its existence by record label owner Stan Klees. RPM ceased publication in November 2000.RPM stood for "Records, Promotion,...	2
U. S. Billboard Hot 100 Billboard Hot 100 The Billboard Hot 100 is the United States music industry standard singles popularity chart issued weekly by Billboard magazine. Chart rankings are based on radio play and sales; the tracking-week for sales begins on Monday and ends on Sunday, while the radio play tracking-week runs from Wednesday...	20
Billboard Modern Rock Tracks Modern Rock Tracks Alternative Songs is a music chart in the United States that has appeared in Billboard magazine since September 10, 1988. It lists the 40 most-played songs on modern rock radio stations, most of which are alternative rock songs...	3
UK Singles Chart UK Singles Chart The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...	11
ARIA Charts ARIA Charts The ARIA charts are the main Australian music sales charts, issued weekly by the Australian Recording Industry Association. The charts are a record of the highest selling singles and albums in various genres in Australia. ARIA commenced compiling its own charts in-house from the week ending 26 June...	19
Swedish Singles Chart Sverigetopplistan Sverigetopplistan, earlier known as Topplistan and Hitlistan and other names, is since October 2007 the Swedish national record chart, based on sales data from Swedish Recording Industry Association ....	19
New Zealand Singles Chart Recording Industry Association of New Zealand The Recording Industry Association of New Zealand is a non-profit trade association of record producers, distributors and recording artists who sell music in New Zealand...	5