The Australian Commercial Television Industry Code of Practice is a self-regulatory code adopted by free-to-air broadcasters in the Australian media.

Although developed by industry, the code has been registered (as the regulatory regime permits) with the Australian Communications and Media Authority

Australian Communications and Media Authority

The Australian Communications and Media Authority is an Australian government statutory authority within the Department of Broadband, Communications and the Digital Economy portfolio...

 (ACMA).

Origin

The Code was developed by Free TV Australia, an industry body which represents Australian commercial free-to-air broadcasters
A full description of what will or be regulated on Channel Ten ads.

Content

The Code covers the matters prescribed in section 123 of the Broadcasting Services Act and other matters relating to program content that are of concern to the community including:
• program classifications;
• accuracy, fairness and respect for privacy in news and current affairs;
• advertising time on television; and
• placement of commercials and program promotions and complaints handling.

The Code operates alongside the ACMA Standards which regulates programs for children and the Australian content of programs and advertisements.

Description

Free TV Australia's website describes the Code as being an attempt "to balance and provide for the various and often conflicting interests of our diverse society in the delivery of commercial television services. It is the result of extensive consultation with Government advisory bodies, community interest groups and the public generally."