Austere (song)
Encyclopedia
"Austere" is the debut single by Welsh
Welsh people
The Welsh people are an ethnic group and nation associated with Wales and the Welsh language.John Davies argues that the origin of the "Welsh nation" can be traced to the late 4th and early 5th centuries, following the Roman departure from Britain, although Brythonic Celtic languages seem to have...

 Indie
Indie (music)
In music, independent music, often shortened to indie music or "indie" is a term used to describe independence from major commercial record labels or their subsidiaries, and an autonomous, Do-It-Yourself approach to recording and publishing....

 band The Joy Formidable
The Joy Formidable
The Joy Formidable are a three-piece band formed in 2007 in North Wales and currently located in London, England. The band consists of Ritzy Bryan , Rhydian Dafydd , and Matt Thomas ....

 on the Another Music = Another Kitchen record label. In a short review of the track The Times
The Times
The Times is a British daily national newspaper, first published in London in 1785 under the title The Daily Universal Register . The Times and its sister paper The Sunday Times are published by Times Newspapers Limited, a subsidiary since 1981 of News International...

described it as "dreamy indie pop", and the track appeared on trailers for Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...

's Skins
Skins (TV series)
Skins is a BAFTA award-winning British teen drama that follows a group of teenagers in Bristol, South West England, through the two years of college. The controversial plot line explores issues such as dysfunctional families, mental illness , adolescent sexuality, substance abuse and death...

.

The song also appears on the band's debut album A Balloon Called Moaning
A Balloon Called Moaning
- Japan tracklisting:...

from Pure Groove records, a different label from that which the single was released on. However the version appearing on the album is exactly the same as the single.

The song and band gained much exposure when YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 removed a fan made music video which showed the heads of men and women laid on beds appearing to be masturbating off screen. The official video features the band playing pass the parcel
Pass the parcel
Pass the parcel is a popular British children's party game in which a parcel is passed from person to person around a circle, somewhat similar in its logistics to musical chairs....

in a garden and reaching its climax when they are joined by a host of people performing a dance. It was directed by Dain Bedford and Neil James Drummond.
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