Aurrerá
Encyclopedia
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
. It started operations in 1958 in Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...
, and folded in 2001 after being acquired by Wal-Mart
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...
.
During 2001 and 2002, the remaining Aurrerá stores became Bodega Aurrerá
Bodega Aurrerá
Bodega Aurrera is a Mexican discount-store owned by American discount chain Wal-Mart. The chain was first established in 1970 in Mexico City....
and Wal-Mart Supercenter stores. In addition, many products (mostly milk
Milk
Milk is a white liquid produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to the baby and can reduce the risk of many...
) are now marketed at these stores under the Aurrerá brand, similar to Wal-Mart's Great Value brand.
Pop culture
This store has appeared in many telenovelaTelenovela
A telenovela is a limited-run serial dramatic programming popular in Latin American, Portuguese, and Spanish television programming. The word combines tele, short for televisión or televisão , and novela, a Spanish or Portuguese word for "novel"...
s and Mexican films.