Attention work
Encyclopedia
Attention work is the professional generation and brokering of attention. It is put in context by the attention economy
. The expressions ‘attention workers’ and 'attention work' were coined by David Nordfors
in 2006 .
Attention work done by attention workers is different from knowledge work done by knowledge worker
s.
Attention workers generate and broker attention professionally. Knowledge workers generate and broker knowledge professionally, working in a knowledge economy
. Knowledge workers include scientists, engineers and analysts.
In the attention economy, attention is the key scarce commodity, expanding the market for attention work, generating and brokering attention. Attention workers are crucial to the creation and sustenance of attention economies. Examples are journalists working for advertising revenue-based media, public relations and communications professionals working for organizations or corporations, political and commercial lobbyists, advertisers, marketers, distributors and sales organizations.
The increase of innovation
as a driver of economic growth is increasing the transformation of ideas into new value on the market. The competition between people pushing novelties is increasing, and with that comes increased competition for attention. The innovation economy is an attention economy. Attention work focussing on innovation, such as innovation journalism
and innovation communication should be important in the innovation economy,
Attention economy
Attention economics is an approach to the management of information that treats human attention as a scarce commodity, and applies economic theory to solve various information management problems....
. The expressions ‘attention workers’ and 'attention work' were coined by David Nordfors
David Nordfors
David Nordfors is a Swedish physicist, active in the field of science, innovation and society.As the initial Director of Research Funding of the he created the Swedish research funding system for university colleges which broke down the earlier distinct borders between the universities as...
in 2006 .
Attention work done by attention workers is different from knowledge work done by knowledge worker
Knowledge worker
Knowledge workers in today's workforce are individuals who are valued for their ability to act and communicate with knowledge within a specific subject area. They will often advance the overall understanding of that subject through focused analysis, design and/or development. They use research...
s.
Attention workers generate and broker attention professionally. Knowledge workers generate and broker knowledge professionally, working in a knowledge economy
Knowledge economy
The knowledge economy is a term that refers either to an economy of knowledge focused on the production and management of knowledge in the frame of economic constraints, or to a knowledge-based economy. In the second meaning, more frequently used, it refers to the use of knowledge technologies to...
. Knowledge workers include scientists, engineers and analysts.
In the attention economy, attention is the key scarce commodity, expanding the market for attention work, generating and brokering attention. Attention workers are crucial to the creation and sustenance of attention economies. Examples are journalists working for advertising revenue-based media, public relations and communications professionals working for organizations or corporations, political and commercial lobbyists, advertisers, marketers, distributors and sales organizations.
The increase of innovation
Innovation
Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society...
as a driver of economic growth is increasing the transformation of ideas into new value on the market. The competition between people pushing novelties is increasing, and with that comes increased competition for attention. The innovation economy is an attention economy. Attention work focussing on innovation, such as innovation journalism
Innovation journalism
Innovation Journalism is journalism covering innovation. It covers innovation processes and innovation systems.-Introduction:Innovation is more than invention. An invention is something new, it can be done by a single person. Innovation is the introduction of something new, it always involves the...
and innovation communication should be important in the innovation economy,