AtomAge
Encyclopedia
AtomAge magazine was a fetish magazine
Fetish magazine
A fetish magazine is a type of magazine originating in the 1960s which is devoted to sexual fetishism. The content is generally aimed at being erotic rather than pornographic...

 published in Britain by the clothes designer John Sutcliffe
John Sutcliffe (designer)
John Sutcliffe was a British fashion designer and fetish photographer, famous in the 1950s, 1960s and 1970s as a designer of clothes for aficionados of leather, rubber and PVC fetishism, with an emphasis on rubber and leather catsuits, cloaks, and gasmasks.After service in the RAF, he set up a...

 in the 1970s as an offshoot of his AtomAge fetish clothing business. The first AtomAge clothing catalogue was published in 1965; the first issue of the magazine in A5 format was published in 1972 remaining in print until 1980. The magazine specialized in leather, [
[rubber and PVC fetishism]], with a heavy emphasis on rubber and leather catsuit
Catsuit
A catsuit is a close-fitting one-piece garment that covers the torso and the legs, and frequently the arms. They are usually made from stretchable material, such as lycra, chiffon, spandex , leather, latex, PVC, or velour, and frequently close using a zipper at the front or back.Catsuits, which...

s, cloak
Cloak
A cloak is a type of loose garment that is worn over indoor clothing and serves the same purpose as an overcoat; it protects the wearer from the cold, rain or wind for example, or it may form part of a fashionable outfit or uniform. Cloaks are as old as human history; there has nearly always been...

s, and gasmasks. In 1981, the publication was split in two: AtomAge Rubberist (similar to the original AtomAge) and AtomAge Bondage (which contained more overtly S&M content). Sutcliffe
John Sutcliffe (designer)
John Sutcliffe was a British fashion designer and fetish photographer, famous in the 1950s, 1960s and 1970s as a designer of clothes for aficionados of leather, rubber and PVC fetishism, with an emphasis on rubber and leather catsuits, cloaks, and gasmasks.After service in the RAF, he set up a...

 made this decision because the Bondage
Bondage (BDSM)
Bondage is the use of restraints for the sexual pleasure of the parties involved. It may be used in its own right, as in the case of rope bondage and breast bondage, or as part of sexual activity or BDSM activity.- Private bondage :...

material he began to introduce in the late 1970s issues of the original AtomAge bothered some rubber enthusiasts. Both magazines remained in print until 1985.

One of Sutcliffe's main goals was to dignify the popular perception of fetish. He is regarded as one of the patron saints of the world-wide Rubberist community as a result.

2010 sees the publication of Dressing For Pleasure, The Best Of AtomAge, a comprehensive hardback book celebrating the imagery and life of this highly influential magazine and company.

External links

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