Atari SA is an international French

France

The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 holding company

Holding company

A holding company is a company or firm that owns other companies' outstanding stock. It usually refers to a company which does not produce goods or services itself; rather, its purpose is to own shares of other companies. Holding companies allow the reduction of risk for the owners and can allow...

 headquartered in Paris

Paris

Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

, France

France

The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

. It was originally called Infogrames Entertainment, SA (IESA). Its subsidiaries include Atari London Studio, Eden Games

Eden Games

Eden Games is a game development studio. In May 2002, the company was sold to the Infogrames Group. It is most well known for the V-Rally series of games, as well as the 2006 release Test Drive Unlimited. They have most recently developed Test Drive Unlimited 2, which was released in February 2011...

, Atari Interactive

Atari Interactive

Atari Interactive is a name used by several separate groups and corporations since the mid-90's. In 1996 it was the name of Atari Corporation's PC publishing division, bringing games like the Atari Jaguar's Tempest 2000 to the PC platform. From 1998 to 2001, Atari Interactive, Inc...

, Inc. and Atari, Inc., headquartered in New York City

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

.

Transition from Infogrames Entertainment

During their fiscal year meeting (May 2009), IESA announced that it would be changing its corporate name to an Atari-branded name, in line with the use of the name for its subsidiaries. In reference to this, Atari, Inc's CEO Jim Wilson said: "We've gotten rid of the Infogrames and Atari duality, the confusion around that. We are one simplified company, under one management team, under one brand."

Infogrames' May 29 earnings report stated:

"The Board agreed to change Infogrames Entertainment’s name to Atari. This decision will enable us to make the best use of the Atari brand, capitalizing on worldwide strong name recognition and affinity, which are keys drivers to implement the Company’s online, product and licensing strategies."

A later July 24 earnings press release further clarified a name change from the May 29 report, with a change from Infogrames, S.A. to Atari, S.A. It additionally stated the continued use of Atari Group for its Atari-branded and related subsidiaries.

On April 19, 2010, Atari, S.A. announced Nolan Bushnell

Nolan Bushnell

Nolan K. Bushnell is an American engineer and entrepreneur who founded both Atari, Inc and the Chuck E. Cheese's Pizza-Time Theaters chain...

along with Tim Virden would join the company's Board of Directors.