Atac
Encyclopedia
Atac is a brand of predominantly food stores operating supermarket, created by the 'Docks de France' in 1985 and is a subsidiary of the Group Auchan
, since 1998.
In 1982, the Docks de France group built the first store under the name of Atac. In 1985, the test was successful, so the group embarked on the construction of a network of this brand, respecting the specifications.
Following the takeover of Docks de France by the Auchan Group
, former supermarket outlets, such as Super-Market and Suma Doc were rebranded. Franchisees entered the fold of the Auchan group during this operation..
The idea of the Atac concept, was a supermarket which was near bare, with no frills and low prices. One of their slogans was ATAC - attack prices.
The company has virtually disappeared in 2009 when most stores took the name and brand of Simply Market
.
Auchan
Groupe Auchan SA is a French international retail group and multinational corporation headquartered in Croix, France. It is one of the world's principal distribution groups with a presence in 12 countries and 175,000 employees....
, since 1998.
In 1982, the Docks de France group built the first store under the name of Atac. In 1985, the test was successful, so the group embarked on the construction of a network of this brand, respecting the specifications.
Following the takeover of Docks de France by the Auchan Group
Auchan
Groupe Auchan SA is a French international retail group and multinational corporation headquartered in Croix, France. It is one of the world's principal distribution groups with a presence in 12 countries and 175,000 employees....
, former supermarket outlets, such as Super-Market and Suma Doc were rebranded. Franchisees entered the fold of the Auchan group during this operation..
The idea of the Atac concept, was a supermarket which was near bare, with no frills and low prices. One of their slogans was ATAC - attack prices.
The company has virtually disappeared in 2009 when most stores took the name and brand of Simply Market
Simply Market
Simply Market is a brand of French supermarkets formed in 2005. This brand is a new concept to eventually replace Atac supermarkets. The brand belongs to the AuchanSuper subsidiary that manages the branches of Auchan supermarkets...
.
History
- 1959 : Opening of first 'Docks de France' supermarket at BagneuxBagneuxBagneux may refer to various communes in France:*Bagneux, Aisne*Bagneux, Allier*Bagneux, Indre*Bagneux, Marne*Bagneux, Meurthe-et-Moselle*Bagneux, Hauts-de-Seine*Bagneux-la-Fosse, Aube...
- 1982 : Opening of a test 'Atac' under the Docks de FranceDocks de FranceThe Docks de France group is a former French distributor, bought in 1996 by Auchan .-History:* 1904 : Ernest Toulouse creates the Central Docks Company in Tours, France* 1957 : Docks de France settles in the Paris region...
group - 1985 : Creation of the Atac brand
- 1996 : Selling of the Docks de FranceDocks de FranceThe Docks de France group is a former French distributor, bought in 1996 by Auchan .-History:* 1904 : Ernest Toulouse creates the Central Docks Company in Tours, France* 1957 : Docks de France settles in the Paris region...
group to AuchanAuchanGroupe Auchan SA is a French international retail group and multinational corporation headquartered in Croix, France. It is one of the world's principal distribution groups with a presence in 12 countries and 175,000 employees.... - 1998 : Birth of the Atac group, a sibling of the Auchan Group
- 2009/2010 : Transformation of Atac supermarkets to Simply MarketSimply MarketSimply Market is a brand of French supermarkets formed in 2005. This brand is a new concept to eventually replace Atac supermarkets. The brand belongs to the AuchanSuper subsidiary that manages the branches of Auchan supermarkets...