Astro On Demand is the brand-name of a range of near video on demand services from Astro

Astro All Asia Networks plc

Astro Holdings Sdn Bhd is a Malaysia investment holding media and entertainment company that began in the form of a pay digital direct broadcast satellite radio and television service, Astro.- Corporate Information :...

 on the same platform of the same name.

Astro On Demand is a HK drama channel co-established by HK TVBI and Malay Astro. While broadcasting the newest HK drama on the same time HK does, it also plays TVB dramas that are firstly published overseas. This channel was formally launched on the 16th July, 2007.

Channel details

Astro On Demand is a HK drama channel that plays spontaneously as HK does on the premiere of dramas. It also plays TVB dramas that are firstly broadcast overseas. But not all broadcast drama is subject to the rules above. Every broadcast HK drama is subtitled with Chinese and Malay and the language in the dramas are Mandarin and Cantonese.

In addition, Astro On Demand broadcasts for users live major events, such as TV Awards Presentation, TVB Anniversary, Happy Charity, etc. because living programs on Astro On Demand are retransmitted from Singapore TVBJ, the image quality is relatively poor. Moreover, Astro On Demand added Trailer program (Channel 302, now has been changed to “Astro Wonderful Notive”) to attract more customers to buy this service. However, due to the reform of Channel 302, the trailers on Astro On Demand were largely decreased and replaced by the notices of self-made programs of Astro On Demand.

Astro On Demand adopts NVOD so that audiences can review the dramas when they missed the first broadcasting time. For example, all the episodes of HK dramas firstly broadcast on 8.30 are collected at Channel 903-910; those firstly played on 9.30 are collected at Channel 923-943. Each channel can collect 4 episodes at most, that is, the time audiences have to wait at the shortest is 45 minutes, the longest 3 hours. Furthermore, Astro On Demand keeps the dramas for another week after the entire series ended for audiences who missed them can have a watch. However, if one drama was well received, the channel will keep it longer. So far dramas that have been kept for a month are: Moonlight Resonance, Rosy Business, Beyond The Realm Of Conscience, and Born Rich.

Information

Astro On Demand claims itself as a HK drama channel that plays premieres spontaneously as HK does. But some of them were not played spontaneously and some were not showed at all. Later, Astro modified terms on its official website without noticing the users, claiming that Astro was entitled to choose whichever drama it preferred to play. The following is the list of dramas, the premieres of which the channel did not play spontaneously as HK did, or that the channel did not play at all.
Dramas Launch Date in HK Launch Date in Malaysia Comments

Best Selling Secrets 12/03/2007 At the end of 2007 Firstly played by Astro Wah Lai Toi

Colours of Love 19/08/2007 In the middle of 2008 Firstly played by Astro Wah Lai Toi

ICAC Investigators 2007 01/09/2007 17/03/2008 -

Dressage To Win 14/06/2008 06/07/2009 -

Off Pedder 20/10/2008 18/09/2009 Firstly played by Astro Wah Lai Toi

ICAC Investigators 2009 26/09/2009 09/11/2009 -

OL Supreme 22/02/2010 - -

Some Day 14/06/2010 - -

Collections of dramas on Astro On Demand

2007

Catalogue: AOD Drama List 2007

2008

Catalogue: AOD Drama List 2008

2009

Catalogue: AOD Drama List 2009

2010

Catalogue: AOD Drama List 2010

Special programs on Astro On Demand

2000

Catalogue: AOD Special Programs List 2000

2010

Catalogue: AOD Special Programs List 2010

External links

• Comparison of video on demand services
• http://www.astro.com.my/premiumchannels/aod/shows.asp