Associated Banc-Corp
Encyclopedia
Associated Banc-Corp is a diversified regional bank holding company specializing in retail and commercial banking, commercial real estate lending, wealth management
Wealth management
Wealth management is an investment advisory discipline that incorporates financial planning, investment portfolio management and a number of aggregated financial services...

 and specialized financial services
Financial services
Financial services refer to services provided by the finance industry. The finance industry encompasses a broad range of organizations that deal with the management of money. Among these organizations are credit unions, banks, credit card companies, insurance companies, consumer finance companies,...

. It is headquartered in Green Bay
Green Bay, Wisconsin
Green Bay is a city in and the county seat of Brown County in the U.S. state of Wisconsin, located at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It has an elevation of above sea level and is located north of Milwaukee. As of the 2010 United States Census,...

, Wisconsin
Wisconsin
Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...

. At September 30, 2011, it had $22 billion in assets
and was the 41st-largest bank holding company in the United States. Associated Bank is a nationally chartered bank, regulated by the Office of the Comptroller of the Currency
Office of the Comptroller of the Currency
The Office of the Comptroller of the Currency is a US federal agency established by the National Currency Act of 1863 and serves to charter, regulate, and supervise all national banks and the federal branches and agencies of foreign banks in the United States...

, Department of the Treasury
The company has over 5,101 employees. Their focus is on regional banks.

Lines of business

Associated Banc-Corp provides banking and nonbanking products and services to individuals and businesses through the Midwest. Associated Banc-Corp serves small and larger business, government/municipalities, metro or niche markets and companies with specialized lending needs.
  • Retail Banking - lending, deposit gathering, checking accounts, mortgages, education saving, IRA accounts, certified deposits and other banking-related products and services

  • Commercial Banking - financing, employee benefits, treasury management, insurance and investing, equipment and machinery leasing and international banking

  • Commercial Real Estate Lending - loans and lending, including construction financing, interim/bridge financing, acquisition financing, term financing and refinancing

  • Wealth Management/Private Banking - investment management, advisory and corporate agency services to assist with building, investing or protecting wealth for individuals, corporations, small businesses, charitable trusts, endowments, foundations and institutional investors

  • Specialized Financial Services - lending services for power generation, oil and gas, insurance, mortgage warehouse and healthcare industries


Regional presence

Associated Bank's three-state footprint includes Wisconsin
Wisconsin
Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...

, Illinois
Illinois
Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...

 and Minnesota
Minnesota
Minnesota is a U.S. state located in the Midwestern United States. The twelfth largest state of the U.S., it is the twenty-first most populous, with 5.3 million residents. Minnesota was carved out of the eastern half of the Minnesota Territory and admitted to the Union as the thirty-second state...

.

The principal executive office is located in Green Bay, Wisconsin
Green Bay, Wisconsin
Green Bay is a city in and the county seat of Brown County in the U.S. state of Wisconsin, located at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It has an elevation of above sea level and is located north of Milwaukee. As of the 2010 United States Census,...

.

History

The Associated-Banc Corp holding company was formed in 1970 when three community banks formed a banking alliance that consolidated into Associated Bank.

Three founding banks:
The First National Bank of Neenah, founded in 1861

Kellogg Citizens National Bank, Green Bay, founded 1874

Manitowoc Savings Bank, founded in 1884 as the Schuette Bank

  • 1970 - Associated Banc-Corp was officially formed
  • 1989 – Acquired the Associated De Pere Bank of De Pere, Wisconsin
    De Pere, Wisconsin
    De Pere is a city located in Brown County, Wisconsin, United States. The population was 20,559 at the 2000 census. De Pere is a suburb of Green Bay and is part of the Green Bay Metropolitan Statistical Area.-Registered historic places:...

  • 1993 – name changed to Associated Bank Green Bay, NA
  • 1993 – acquired First National Bank of Sturgeon Bay of Sturgeon Bay, Wisconsin
    Sturgeon Bay, Wisconsin
    Sturgeon Bay is a city in and the county seat of Door County, Wisconsin, United States. The population was 9,437 at the 2000 census. It is located at the natural end of Sturgeon Bay, although the Sturgeon Bay Ship Canal was built across the remainder of the Door Peninsula.-Geography:Sturgeon Bay is...

     and Farmers State Bank of Pound, Wisconsin
    Pound, Wisconsin
    Pound is a village in Marinette County, Wisconsin, United States. The population was 355 at the 2000 census. The village is located within the Town of Pound. Pound is part of the Marinette, WI– MI Micropolitan Statistical Area.-History:...

  • 1993 - Bank assets increased to $2.9 billion and expanded across state of Wisconsin
  • 1997 - Merger between Associated Bank and First Financial
  • 1999 – acquired Citizens Bank, NA of Shawano, Wisconsin
    Shawano, Wisconsin
    Shawano is a city in Shawano County, Wisconsin, United States. The population was 9,305 at the 2010 census. It is the county seat of Shawano County...

  • 2001 – name changed to Associated Bank, NA; merged and re-brand
    Brand
    The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

    ed existing affiliate
    Affiliate
    An affiliate is a commercial entity with a relationship with a peer or a larger entity.- Corporate structure :A corporation may be referred to as an affiliate of another when it is related to it but not strictly controlled by it, as with a subsidiary relationship, or when it is desired to avoid...

     banks in Milwaukee, Wisconsin
    Milwaukee, Wisconsin
    Milwaukee is the largest city in the U.S. state of Wisconsin, the 28th most populous city in the United States and 39th most populous region in the United States. It is the county seat of Milwaukee County and is located on the southwestern shore of Lake Michigan. According to 2010 census data, the...

    , Neenah, Wisconsin
    Neenah, Wisconsin
    Neenah is a city on Lake Winnebago in Winnebago County, Wisconsin, United States. Its population was 24,507 at the 2000 census. The city is bordered by, but is politically independent of, the Town of Neenah. Neenah is the southwestern-most of the Fox Cities of Northeast Wisconsin...

    , Manitowoc, Wisconsin
    Manitowoc, Wisconsin
    Manitowoc is a city in and the county seat of Manitowoc County, Wisconsin, United States. The city is located on Lake Michigan at the mouth of the Manitowoc River. According to the 2000 census, Manitowoc had a population of 34,053, with over 50,000 residents in the surrounding communities...

    , Wausau, Wisconsin
    Wausau, Wisconsin
    Wausau is a city in and the county seat of Marathon County, Wisconsin, United States. The Wisconsin River divides the city. The city is adjacent to the town of Wausau.According to the 2000 census, Wausau had a population of 38,426 people...

    , and Madison, Wisconsin
    Madison, Wisconsin
    Madison is the capital of the U.S. state of Wisconsin and the county seat of Dane County. It is also home to the University of Wisconsin–Madison....

  • 2003 – merged and re-branded affiliate banks of Associated Card Services Bank in Stevens Point, Wisconsin
    Stevens Point, Wisconsin
    Stevens Point is the county seat of Portage County, Wisconsin, United States. Located in the central part of the state, it is the largest city in the county, with a population of 24,551 at the 2000 census...

     and Associated Bank Illinois in Rockford, Illinois
    Rockford, Illinois
    Rockford is a mid-sized city located on both banks of the Rock River in far northern Illinois. Often referred to as "The Forest City", Rockford is the county seat of Winnebago County, Illinois, USA. As reported in the 2010 U.S. census, the city was home to 152,871 people, the third most populated...

  • 2004 - First Federal expanded Associated Bank's footprint into Western and Southwest Wisconsin
  • 2005 – acquired First Federal Capital Bank of La Crosse, Wisconsin
    La Crosse, Wisconsin
    La Crosse is a city in and the county seat of La Crosse County, Wisconsin, United States. The city lies alongside the Mississippi River.The 2011 Census Bureau estimates the city had a population of 52,485...

     and State Financial Bank of Hales Corners, Wisconsin
    Hales Corners, Wisconsin
    Hales Corners is a village in Milwaukee County, Wisconsin, United States. The population was 7,765 at the 2000 census.-Geography:Hales Corners is located in southwestern Milwaukee County...

    ; merged and re-branded affiliate banks of Associated Bank Minnesota in Minneapolis, Minnesota
    Minneapolis, Minnesota
    Minneapolis , nicknamed "City of Lakes" and the "Mill City," is the county seat of Hennepin County, the largest city in the U.S. state of Minnesota, and the 48th largest in the United States...

     and Associated Bank Chicago in Chicago
    Chicago
    Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...

    , Illinois
    Illinois
    Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...

  • 2005 - State Financial Services increased Associated Bank's concentration in Southeast Wisconsin and expanded to Northern Illinois
  • 2006 – acquired State Financial Bank of Hales Corners, Wisconsin
    Hales Corners, Wisconsin
    Hales Corners is a village in Milwaukee County, Wisconsin, United States. The population was 7,765 at the 2000 census.-Geography:Hales Corners is located in southwestern Milwaukee County...

    .
  • 2007 – acquired First National Bank of Hudson of Hudson, Wisconsin
    Hudson, Wisconsin
    Hudson is a city in St. Croix County, Wisconsin, United States. As of the 2010 United States Census, its population was 18,937, making it the principal and largest city of the Minneapolis - St. Paul metropolitan area . The Hudson area however had a population of 39,713...

    .
  • 2008 – filed for, and approved to receive a $525 Million share, of the $700 Billion TARP fund of 2008.
  • 2010 - Associated Bank returns to profitability
  • 2011 - completed repurchase of all remaining Troubled Asset Relief Program (TARP) preferred stock.

Subsidiaries

During the 1990s and 2000s, Associated Banc-Corp merged all of its affiliated banks into Associated Bank, NA, a wholly owned subsidiary. Associated Bank, NA, has $20.5 billion in assets.

Sports sponsorships

Associated Bank is the official bank of the following:
  • Green Bay Packers
    Green Bay Packers
    The Green Bay Packers are an American football team based in Green Bay, Wisconsin. They are members of the North Division of the National Football Conference in the National Football League . The Packers are the current NFL champions...


Associated Bank kicked off a fall checking account promotion with advertisements featuring Green Bay Packers
Green Bay Packers
The Green Bay Packers are an American football team based in Green Bay, Wisconsin. They are members of the North Division of the National Football Conference in the National Football League . The Packers are the current NFL champions...

 quarterback Aaron Rogers
Aaron Rogers
Aaron Rogers is a former Australian rules footballer who played in the Australian Football League .Originally from New South Wales, Rogers was recruited to the Melbourne Football Club in the 2001 AFL Draft. However, it was not until he was traded to the Sydney Swans in 2004 that he made his debut...

.

Actress Penny Reynolds plays Edith in the Associated Bank commercials featuring Aaron Rodgers
Aaron Rodgers
Aaron Charles Rodgers is an American football quarterback for the Green Bay Packers of the National Football League . Rodgers was selected in the first round of the 2005 NFL Draft by the Packers...

.
  • Milwaukee Brewers
    Milwaukee Brewers
    The Milwaukee Brewers are a professional baseball team based in Milwaukee, Wisconsin, currently playing in the Central Division of Major League Baseball's National League...



Ryan Braun
Ryan Braun
Ryan Joseph Braun is an American right-handed Major League Baseball left fielder for the Milwaukee Brewers. A perennial standout, he was ranked No...

 Autographed Ball Promotion at Associated Bank
  • Wisconsin Badgers
    Wisconsin Badgers
    The Wisconsin Badgers are the collegiate athletic teams from the University of Wisconsin–Madison. This NCAA Division I athletic program has teams in football, basketball, ice hockey, volleyball, soccer, cross country, tennis, swimming, wrestling, track and field, rowing, golf, and softball...

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