Asia Pacific Public Relations Journal
Encyclopedia
The Asia Pacific Public Relations Journal is an open access
Open access
Open access refers to unrestricted access via the Internet to articles published in scholarly journals, and also increasingly to book chapters or monographs....

 peer-reviewed
Peer review
Peer review is a process of self-regulation by a profession or a process of evaluation involving qualified individuals within the relevant field. Peer review methods are employed to maintain standards, improve performance and provide credibility...

 electronic academic journal
Academic journal
An academic journal is a peer-reviewed periodical in which scholarship relating to a particular academic discipline is published. Academic journals serve as forums for the introduction and presentation for scrutiny of new research, and the critique of existing research...

 sponsored by the Public Relations Institute of Australia
Public Relations Institute of Australia
The Public Relations Institute of Australia is the representation body for public relations and communication professionals in Australia. It was founded in 1949 and promotes high ethical standards in the public relations and communication industry in Australia through accredited membership and...

 and published twice per year by Deakin University
Deakin University
Deakin University is an Australian public university with nearly 40,000 higher education students in 2010. It receives more than A$600 million in operating revenue annually, and controls more than A$1.3 billion in assets. It received more than A$35 million in research income in 2009 and had 835...

, covering public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

. The editor-in-chief is Mark Sheehan (Deakin University). The journal was established in 1999.
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