Ashley Plaza Mall
Encyclopedia
Ashley Plaza Mall built in 1970, was the first indoor shopping mall built in the West Ashley
West Ashley
West Ashley is one of the six distinct areas of the city proper of Charleston, South Carolina, with an estimated 2010 population of 57,403. Its name is derived from the fact that the land is west of the Ashley River. A few skirmishes took place there in the American Revolution and in the Civil War...

 area of Charleston, South Carolina
Charleston, South Carolina
Charleston is the second largest city in the U.S. state of South Carolina. It was made the county seat of Charleston County in 1901 when Charleston County was founded. The city's original name was Charles Towne in 1670, and it moved to its present location from a location on the west bank of the...

. The center is located at 1401 Sam Rittenberg Boulevard (S.C. Highway 7) at the fork of Old Towne Road (S.C. Highway 171). It was built as a joint venture of shopping center developers the LeFrak Organization of New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 and The Cordish Company
Cordish Company
The Cordish Company is a real estate development and entertainment operating company with its headquarters on the 6th floor of the Pratt Street Power Plant in Baltimore, Maryland...

 of Baltimore, Maryland under the name Ashley Plaza Mall Associates. Ashley Plaza Mall was originally constructed in the late 1960s as a strip shopping center featuring a J.M. Fields Department Stores joined to a Pantry Pride
Pantry Pride
Food Fair, also known by its successor name Pantry Pride, was a large supermarket chain in the United States. It was founded by Samuel N. Friedland, who opened the first store in Harrisburg, Pennsylvania in the late 1920s. As of 1957, Food Fair had 275 stores, and at its peak, the chain had more...

 supermarket. In 1970 the locally owned Condon's Department Store was built adjacent to Pantry Pride as a freestanding building. The center was originally known as "Ashley Plaza" and had a large red and white neon pylon "Ashley Plaza" sign in the center of the parking lot that remained until 1989 when it was destroyed by Hurricane Hugo
Hurricane Hugo
Hurricane Hugo was a classical, destructive and rare Cape Verde-type hurricane which struck the Caribbean islands of Guadeloupe, Montserrat, St. Croix, Puerto Rico and the USA mainland in South Carolina as a Category 4 hurricane during September of the 1989 Atlantic hurricane season...

.

Expansion and mall addition

In 1971, an indoor shopping mall was created by adding on to the shopping plaza and enclosing the area between Pantry Pride
Pantry Pride
Food Fair, also known by its successor name Pantry Pride, was a large supermarket chain in the United States. It was founded by Samuel N. Friedland, who opened the first store in Harrisburg, Pennsylvania in the late 1920s. As of 1957, Food Fair had 275 stores, and at its peak, the chain had more...

 and Condon's Department Store to create an indoor mall. The mall featured a number of local retailers as well as nationally known retailers and specialty shops and a dual screen General Cinemas (which was later expanded to three screens). A third department store, the locally owned Edward's, was also added at this time. With the completion of the enclosed mall came a new name, Ashley Plaza Mall.

Turbulent 1970s and 1980s

The mall thrived for many years during the 1970s, but was dealt several blows beginning in the late 1970s. Perhaps the most devastating was the bankruptcy and subsequent closure of J.M. Fields and Pantry Pride
Pantry Pride
Food Fair, also known by its successor name Pantry Pride, was a large supermarket chain in the United States. It was founded by Samuel N. Friedland, who opened the first store in Harrisburg, Pennsylvania in the late 1920s. As of 1957, Food Fair had 275 stores, and at its peak, the chain had more...

 leaving one entire wing of the shopping complex vacant. Locally owned Edward's, on the opposite end of the mall, was purchased by the Kuhn's-Big K
Kuhn's-Big K
Kuhn's-Big K, usually advertised as "Big K," was a large discount store chain in the Southeastern United States that merged with Wal-Mart in 1981 . It once comprised 106 stores...

 Corporation who renamed the store "Big K-Edwards." The changes were in name only as the merchandise mix was not altered with the sale. Big K was subsequently sold to Wal-Mart Stores, Inc.
Wal-Mart
Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...

 who closed the Big K-Edwards store as it was not large enough to operate as a Wal-Mart. This left another large vacancy on the other end of the shopping center.

The mall's owners worked diligently to secure replacement anchor tenants for the vacant buildings and were successful in leasing the vacant J.M. Fields building to the F.W. Woolworth Company which opened a Woolco
Woolco
Woolco was an American-based discount retail chain. It was founded in 1962 in the city of Columbus, Ohio, by the F.W. Woolworth Company. It was a full-line discount department store unlike the five-and-dime Woolworth stores which operated at the time. At its peak, Woolco had hundreds of stores in...

 Department Store in the building. The Pantry Pride
Pantry Pride
Food Fair, also known by its successor name Pantry Pride, was a large supermarket chain in the United States. It was founded by Samuel N. Friedland, who opened the first store in Harrisburg, Pennsylvania in the late 1920s. As of 1957, Food Fair had 275 stores, and at its peak, the chain had more...

 store was leased to a local businessman who opened Jameson's Red & White Supermarket in the vacated space. The former Edward's store remained vacant for a number of years before finally being subdivided and leased to a mattress shop and an unfinished furniture store. While all appeared to be on the upswing for the newly invigorated mall, change was again in store and would deal another devastating blow to the mall.

Woolco closure and Citadel Mall opening

The early 1980s brought a surprising announcement when the F.W. Woolworth Company announced that it was closing all Woolco
Woolco
Woolco was an American-based discount retail chain. It was founded in 1962 in the city of Columbus, Ohio, by the F.W. Woolworth Company. It was a full-line discount department store unlike the five-and-dime Woolworth stores which operated at the time. At its peak, Woolco had hundreds of stores in...

 stores in the United States in 1983. The 87000 square feet (8,082.6 m²) big box store would again be left vacant which made a tremendous impact on traffic at the mall. Two years before Woolco closed, the new 100-store Citadel Mall opened less than three miles (5 km) away from Ashley Plaza Mall. Many of the major national retailers pulled out of Ashley Plaza Mall and opened new locations in the much larger, more modern Citadel Mall. The mall struggled to survive as occupancy rates fell significantly. The supermarket space that formerly housed Pantry Pride
Pantry Pride
Food Fair, also known by its successor name Pantry Pride, was a large supermarket chain in the United States. It was founded by Samuel N. Friedland, who opened the first store in Harrisburg, Pennsylvania in the late 1920s. As of 1957, Food Fair had 275 stores, and at its peak, the chain had more...

 and later Jameson's Red & White was leased to another locally based supermarket retailer known as The Big W Food Warehouse and ultimately closed. This space would later temporarily become a locally operated fruit and vegetable retailer for a short time.

A large portion of the mall, including the space formerly occupied by Edward's, was closed in the late 1980s and vacant stores were combined and reconfigured for a Burlington Coat Factory
Burlington Coat Factory
Burlington Coat Factory Warehouse Corporation is a national department store retailer focusing on clothing and shoes, with over 450 stores in 45 states and Puerto Rico.. In 2006, it was acquired by Bain Capital, LLC in a take-private transaction...

 store leaving only one small wing of the indoor mall operating with a handful of merchants.

Hurricane Hugo

On September 22, 1989, the mall was dealt another tremendous blow with the arrival of Hurricane Hugo
Hurricane Hugo
Hurricane Hugo was a classical, destructive and rare Cape Verde-type hurricane which struck the Caribbean islands of Guadeloupe, Montserrat, St. Croix, Puerto Rico and the USA mainland in South Carolina as a Category 4 hurricane during September of the 1989 Atlantic hurricane season...

 which caused severe roof and water damage to many of the stores and destroyed some of the exterior facades. It would be several months before the majority of the stores could be repaired and reopened. The exterior was given a fresh new look with synthetic stucco and paint and redesigned storefronts and the remaining interior mall wing was updated with lighter floors and decor. The mall was renamed Ashley Landing (complete with new signage) to honor its close proximity to the nearby Charles Towne Landing state historic site, and "mall" was officially dropped from the name. The remaining indoor mall wing was closed within a short period of time and the individual store spaces combined and converted into space for another discount retailer, 50-Off Stores, which also ultimately closed, thus ending the mall's classification as a true indoor mall.

Conversion to a strip shopping center

With the mall's two concourses now combined to make space for big box retailers, the shopping center returned to its original roots as a strip shopping center. The former Woolco
Woolco
Woolco was an American-based discount retail chain. It was founded in 1962 in the city of Columbus, Ohio, by the F.W. Woolworth Company. It was a full-line discount department store unlike the five-and-dime Woolworth stores which operated at the time. At its peak, Woolco had hundreds of stores in...

 space had been subdivided into two smaller spaces and a portion was leased to Brendle's
Brendle's
Brendle's was a chain of catalog showrooms based in Elkin, North Carolina, USA. Its showrooms carried jewelry, toys, sporting goods, and electronics...

 Catalog Showroom and the remaining space to a regionally owned clothing store, United Clothing Company. The clothing store closed within a year of opening although Brendle's
Brendle's
Brendle's was a chain of catalog showrooms based in Elkin, North Carolina, USA. Its showrooms carried jewelry, toys, sporting goods, and electronics...

, which had opened in the late 1980s, was rebuilt after Hurricane Hugo
Hurricane Hugo
Hurricane Hugo was a classical, destructive and rare Cape Verde-type hurricane which struck the Caribbean islands of Guadeloupe, Montserrat, St. Croix, Puerto Rico and the USA mainland in South Carolina as a Category 4 hurricane during September of the 1989 Atlantic hurricane season...

 and reopened a newly designed store. The store remained at Ashley Landing until the company's subsequent bankruptcy in the mid-1990s. Discount retailer Big Lots
Big Lots
Big Lots, Inc. is a Fortune 500 retail corporation with annual revenues well over $4 billion.Its department stores focus mainly on selling closeout and overstock merchandise. The company is based in Columbus, Ohio, USA and currently operates over 1,400 stores in 47 states...

 leased the former grocery store space and remains there today. Upon Brendle's
Brendle's
Brendle's was a chain of catalog showrooms based in Elkin, North Carolina, USA. Its showrooms carried jewelry, toys, sporting goods, and electronics...

 departure, the subdivided space that originally housed J.M. Fields and later Woolco
Woolco
Woolco was an American-based discount retail chain. It was founded in 1962 in the city of Columbus, Ohio, by the F.W. Woolworth Company. It was a full-line discount department store unlike the five-and-dime Woolworth stores which operated at the time. At its peak, Woolco had hundreds of stores in...

 was once again converted back into a single 87000 square feet (8,082.6 m²) building and leased in 1997 to Carolina Pottery, a large regionally based importer of pottery, housewares and china.

Carolina Pottery remained at the center until 2001 when they suddenly broke their lease and departed resulting in a lawsuit filed by the center's owner, Ashley Plaza Mall Associates. The Carolina Pottery space was once again subdivided - this time into 3 separate buildings, with portions being leased to Dollar Tree
Dollar Tree
Dollar Tree, Inc. is an American chain of discount variety stores that sells every item for $1.00 or less. A Fortune 500 company, Dollar Tree is headquartered in Chesapeake, Virginia and operates 4,010 stores throughout the 48 contiguous U.S. states. Its stores are supported by a nationwide...

 and Pivotal Fitness, with a remaining 24500 square feet (2,276.1 m²) space leased to Bumper-to-Bumper Auto Parts.

Another dispute emerged between original anchor, Condon's Department Stores, and Ashley Plaza Mall Associates over the center's construction of a new Publix
Publix
Publix Super Markets, Inc. is an American supermarket chain based in Lakeland, Florida.Founded in 1930 by George W. Jenkins, it is an employee-owned, privately held corporation. Publix is currently ranked No. 86 on Fortune magazine's list of 100 Best Companies to Work For 2010 and was ranked No...

 Super Market addition that left large piles of dirt in the parking area, which Condon's claimed blocked customer access to their store and created a dangerous situation for customers. The dispute ultimately led to the Condon's store closing after their lease was not renewed.

Ashley Landing today

Today, the center still suffers from an identity crisis. In 2000 the City of Charleston, in conjunction with the adjoining residential neighborhoods conducted a design charrette for the Ashley Landing site and recommended a number of improvements to the shopping center's owners for revitalization. The city proposed an extensive overhaul of the property in an attempt to make it a neighborhood gathering place, complete with redesigned buildings that would include retail, offices and residences. Design elements such as new store facades, extensive landscaping and brick pedestrian crosswalks were proposed. Representatives from The Cordish Company indicated that they were interested in the city's plans but could not commit to any revitalization efforts due to existing store leases. As of this date, while the center remains in need of cosmetic improvements and enhancements, no revitalization efforts have taken place.

External links

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