Asda FM is the in-store radio station for the Asda

Asda

Asda Stores Ltd is a British supermarket chain which retails food, clothing, general merchandise, toys and financial services. It also has a mobile telephone network, , Asda Mobile...

 supermarkets in the UK.

About

Asda FM began on 7 September 1991 and is operated by Headland Media Retail at 2a Queen Street, Leeds

Leeds

Leeds is a city and metropolitan borough in West Yorkshire, England. In 2001 Leeds' main urban subdivision had a population of 443,247, while the entire city has a population of 798,800 , making it the 30th-most populous city in the European Union.Leeds is the cultural, financial and commercial...

, LS1 2TW.

Presenters on the station include Nick Babb, Carl Kingston, Paul Carrington, Vicky Howe, Steve Jordan and Dominic Walker. According to The Guardian

The Guardian

The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

, it has a captive listenership of over eighteen million people each week.

It is available in all of the stores via Telstar satellite at 15.0°W, 11.502 H, SR 6620, FEC 2/3 or online on the Asda website. Despite the name, Asda FM does not broadcast anywhere on FM

Frequency modulation

In telecommunications and signal processing, frequency modulation conveys information over a carrier wave by varying its instantaneous frequency. This contrasts with amplitude modulation, in which the amplitude of the carrier is varied while its frequency remains constant...

.