As the Cookie Crumbles is a web-based soap opera

Soap opera

A soap opera, sometimes called "soap" for short, is an ongoing, episodic work of dramatic fiction presented in serial format on radio or as television programming. The name soap opera stems from the original dramatic serials broadcast on radio that had soap manufacturers, such as Procter & Gamble,...

 produced by Kraft Canada. Eight weekly episodes were broadcast from September 18, 2008 through November 6, 2008.

A promotional vehicle for Kraft’s brand Peek Freans

Peek Freans

Peek Frean is a brand of biscuits and related confectionery. The brand is owned in the UK by United Biscuits, although the Peek Frean name is no longer used in the UK. In the US and Canada the brand is owned by Kraft Foods.-History:...

 Lifestyle Selections, a line of cookies with alleged health benefits, the branded content

Branded content

Branded content is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment. Branded content is essentially a fusion of the two into one product intended to be distributed as entertainment content,...

series featured love, hate, mystery and heartbreak storylines centered around the Casa di Tea, an oceanside teahouse in fictional Glamora County. According to Peek Freans, the company looked at "consumers' love for soap operas" and gave As the Cookie Crumbles "all the stereotypical elements you'd expect to find in a soap opera." The series was distributed on a variety of platforms including DailyMotion, Revver, Blip, Funny or Die, and iTunes.