Artist Management Group
Encyclopedia
Artist Management Group was a pioneering artist's representation company founded by former CAA head Michael Ovitz
Michael Ovitz
Michael S. Ovitz is an American talent agent who co-founded Creative Artists Agency in 1975 and served as its chairman until 1995. Ovitz later served as President of the Walt Disney Company from October 1995 to January 1997....

, Rick Yorn, and Julie Yorn. Jeff Kwatinetz
Jeff Kwatinetz
Jeff Kwatinetz was the CEO of a talent management company called The Firm, and is the co-founder and co-partner, along with Richard H. Frank, of the entertainment production company Prospect Park.-Career:...

 of The Firm
The Firm, Inc.
The Firm is an artist and talent management company in Beverly Hills, California in the United States.Founded in 1997 by Jeff Kwatinetz and partner Michael Green , The Firm had, at times, divisions devoted to TV and film production, brand management, apparel licensing, beverages, video games and...

acquired Ovitz' share and merged the two firms in 2002.

AMG was a pioneering company with respect to talent management. Previously, powerful talent agencies were known more as large companies while management was handled more personally by smaller outfits. Now there are several companies, such as Management 360, Mosaic Media Group, Untitled and Anonymous Content, which function like AMG did.
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