Arlo Eisenberg
Encyclopedia
Arlo Eisenberg is an aggressive inline skater who pioneered street skating. He is considered by many to be an important innovator of the aggressive skating industry.
on September 7, 1973, Arlo spent his high school years at the Arts Magnet
high school in Dallas, where he studied visual arts and theater. He discovered inline skating the summer before his senior year of high school. Arlo attended three semesters at the University of Texas at Austin before dropping out to follow his dreams West.
In the winter of 1992, Eisenberg moved to Venice Beach, California, where he took odd jobs before landing a position selling inline skates on The 3rd Street Promenade in Santa Monica. In 1993, together with Brooke Howard-Smith
, Brian Konoske, Aaron Spohn and Mark "Heineken" Groenhuyzen, he started an inline company called Senate. Arlo was the chief graphic designer. Popular images included slit wrists and bloody baseball bats.
Arlo crafted an image of himself as a social provocateur, an image which he fostered through his artwork. As a competitive skater, he won the 1996 X Games
street title as well as the 1994 NISS Championship. In 1997 Arlo's family opened Eisenbergs Skatepark in Plano, Texas
where, every year, they host the professional skate competition, the Eisenberg's Hoedown.
Arlo achieved widespread notoriety when Senate produced a line of T-shirts featuring tags that said ‘Destroy All Girls." The tags, Arlo's concept, brought attention from CNN, and launched Senate into the mainstream. "In 1997, Arlo was profiled in People Magazine and Newsweek named him one of their 100 Americans for the Next Century."
After leaving Senate in 2000, Arlo provided freelance graphic design services to many companies in the inline industry including: Salomon, Rollerblade, Xsjado, Mindgame and USD. In 2007 Arlo was hired as a senior graphic designer for Paul Frank Industries. Arlo was the chief graphic designer for streetwear brand "Franco Shade" since its inception in 2002.
In 2008 Franco Shade's founder, Joe Navran and Arlo agreed to split up over creative differences. Arlo kept the "Ghost 'N Knives" logo and the "Franky" ghost cartoon character and started a new company called, "GOST" which launched in early 2009. Franco Shade released one more season after Arlo's departure and then ceased operations.
Arlo Eisenberg can be seen in the video documentary Barely Dead
, talking about his work as a skater and the companies he has worked for.
Biography
Born in Dallas, TexasDallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...
on September 7, 1973, Arlo spent his high school years at the Arts Magnet
Booker T. Washington High School for the Performing and Visual Arts
Booker T. Washington High School for the Performing and Visual Arts is a public secondary school located in the Arts District of downtown Dallas, Texas . Booker T. Washington High School enrolls students in grades 9-12 and is the Dallas Independent School District's arts magnet school...
high school in Dallas, where he studied visual arts and theater. He discovered inline skating the summer before his senior year of high school. Arlo attended three semesters at the University of Texas at Austin before dropping out to follow his dreams West.
In the winter of 1992, Eisenberg moved to Venice Beach, California, where he took odd jobs before landing a position selling inline skates on The 3rd Street Promenade in Santa Monica. In 1993, together with Brooke Howard-Smith
Brooke Howard-Smith
Brooke Howard-Smith is a New Zealand broadcaster. He is currently married to Amber Peebles who is a former Miss New Zealand and presents for MTV.Brooke owned a bar in Auckland, New Zealand called The Pony Club...
, Brian Konoske, Aaron Spohn and Mark "Heineken" Groenhuyzen, he started an inline company called Senate. Arlo was the chief graphic designer. Popular images included slit wrists and bloody baseball bats.
Arlo crafted an image of himself as a social provocateur, an image which he fostered through his artwork. As a competitive skater, he won the 1996 X Games
X Games
The X Games is a commercial annual sports event, controlled and arranged by US sports broadcaster ESPN, which focuses on action sports. The inaugural X Games was held in the summer of 1995 in Rhode Island....
street title as well as the 1994 NISS Championship. In 1997 Arlo's family opened Eisenbergs Skatepark in Plano, Texas
Plano, Texas
Plano is a city in the state of Texas, located mostly within Collin County. The city's population was 259,841 at the 2010 census, making it the ninth-largest city in Texas and the 71st most populous city in the United States. Plano is located within the metropolitan area commonly referred to as...
where, every year, they host the professional skate competition, the Eisenberg's Hoedown.
Arlo achieved widespread notoriety when Senate produced a line of T-shirts featuring tags that said ‘Destroy All Girls." The tags, Arlo's concept, brought attention from CNN, and launched Senate into the mainstream. "In 1997, Arlo was profiled in People Magazine and Newsweek named him one of their 100 Americans for the Next Century."
After leaving Senate in 2000, Arlo provided freelance graphic design services to many companies in the inline industry including: Salomon, Rollerblade, Xsjado, Mindgame and USD. In 2007 Arlo was hired as a senior graphic designer for Paul Frank Industries. Arlo was the chief graphic designer for streetwear brand "Franco Shade" since its inception in 2002.
In 2008 Franco Shade's founder, Joe Navran and Arlo agreed to split up over creative differences. Arlo kept the "Ghost 'N Knives" logo and the "Franky" ghost cartoon character and started a new company called, "GOST" which launched in early 2009. Franco Shade released one more season after Arlo's departure and then ceased operations.
Arlo Eisenberg can be seen in the video documentary Barely Dead
Barely Dead
Barely Dead is a video documentary about the underground culture of Rollerblading.Credited are: Azikiwee Anderson, Julian Bah, Erik Bailey, Michael "Gumby" Braud, Alex Broskow, Cameron Card, Shane Coburn, Jess Dyrenforth, Arlo Eisenberg, Jon Elliot, Chris Farmer, Rob Guerrero, Chris Haffey, Chiaki...
, talking about his work as a skater and the companies he has worked for.