Apture
Encyclopedia
Apture is a service that allows publishers and bloggers to link and incorporate multimedia into a dynamic layer above their pages.
Apture is currently being used by several large organizations and publishers including The Washington Post
, The Economist
, Scribd
, and the World Wide Fund for Nature
as well as individual bloggers.
Apture announced its first round of funding in March, 2009. It received $4.1 million in a round led by Clearstone Venture Partners
as well as angel investors Paul Maritz
(CEO of VMware
) and Steve Taylor (former Executive VP of the Boston Globe).
Apture recently announced their browser extension Apture Highlights enabling users to instantaneously search for content from around the web without leaving the page. Apture Highlights currently has over 500,000 downloads of just the Firefox version.
On November 12, 2011, Apture announced that it had been acquired by Google.
Apture is currently being used by several large organizations and publishers including The Washington Post
The Washington Post
The Washington Post is Washington, D.C.'s largest newspaper and its oldest still-existing paper, founded in 1877. Located in the capital of the United States, The Post has a particular emphasis on national politics. D.C., Maryland, and Virginia editions are printed for daily circulation...
, The Economist
The Economist
The Economist is an English-language weekly news and international affairs publication owned by The Economist Newspaper Ltd. and edited in offices in the City of Westminster, London, England. Continuous publication began under founder James Wilson in September 1843...
, Scribd
Scribd
Scribd is a Web 2.0 based document-sharing website which allows users to post documents of various formats, and embed them into a web page using its iPaper format. Scribd was founded by Trip Adler, Tikhon Bernstam, and Jared Friedman in 2006...
, and the World Wide Fund for Nature
World Wide Fund for Nature
The World Wide Fund for Nature is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment, formerly named the World Wildlife Fund, which remains its official name in Canada and the United States...
as well as individual bloggers.
Apture announced its first round of funding in March, 2009. It received $4.1 million in a round led by Clearstone Venture Partners
Clearstone Venture Partners
Clearstone Venture Partners is an early stage venture capital firm focused on IT investing with offices in Santa Monica, CA, Palo Alto, CA, and Mumbai, India...
as well as angel investors Paul Maritz
Paul Maritz
Paul Maritz is CEO of VMware Corporation , and a past senior executive at Microsoft.Born and raised in Rhodesia , his family later moved to South Africa where he was schooled at Highbury Preparatory School and Hilton College. He received a B.Sc. in Computer Science from the University of Natal,...
(CEO of VMware
VMware
VMware, Inc. is a company providing virtualization software founded in 1998 and based in Palo Alto, California, USA. The company was acquired by EMC Corporation in 2004, and operates as a separate software subsidiary ....
) and Steve Taylor (former Executive VP of the Boston Globe).
Apture recently announced their browser extension Apture Highlights enabling users to instantaneously search for content from around the web without leaving the page. Apture Highlights currently has over 500,000 downloads of just the Firefox version.
On November 12, 2011, Apture announced that it had been acquired by Google.
External links
- Apture homepage
- Company Blog
- Company information at crunchbase.com
- interview of Apture CEO Tristan Harris by Robert ScobleRobert ScobleRobert Scoble is an American blogger, technical evangelist, and author. Scoble is best known for his blog, Scobleizer, which came to prominence during his tenure as a technology evangelist at Microsoft. He is married to Maryam Ghaemmaghami Scoble. He has three children; one from a previous...