Apple Expo
Encyclopedia
The Apple Expo is a European annual sales
conference and technology
exposition held by Apple Inc. The conference features over 250 exhibitors annually, with Apple being its main exhibitor. This conference is most often viewed as the European counterpart to MacWorld Expo, a similar conference held annually in San Francisco.
.
All the employees of this small distributor were each time involved in participating for this annual show, where several third party software and hardware distributors would also have their booth.
Apple Seedrin (which turned to Apple France) continued for decades to organise this event every mid September. Within the small (100 people) Apple France subsidiary, a team was even created (with Adeline Domenjoz) to setup this event.
Due to the growing size of the event, Reed OIP was contracted for show management.
Around the turn to the 21st century, the Apple corporation took the ownership of the Apple Expo organisation, and Steve Jobs included this recurring date in his possible events list. With this new corporate management, the French subsidiary employees slowly stopped being be part of the booth demo team.
The last years showed that the event was slowly turning into an iPod expo, more than a Mac one. Year after year, Apple stopped releasing new products during this event, removing much of its booth investments, and limited the amount of available new products on show.
The last issue was a Reed Expositions-only event, without even an Apple booth.
There were other similar events held in Europe, like MacExpo in London, but with no link with the Apple Expo.
Below there is a time line of all significant product announcements announced at the Apple Expo:
Sales
A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity....
conference and technology
Technology
Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...
exposition held by Apple Inc. The conference features over 250 exhibitors annually, with Apple being its main exhibitor. This conference is most often viewed as the European counterpart to MacWorld Expo, a similar conference held annually in San Francisco.
History
The Apple Expo event was originally invented and held in France around 1984 by the employees of the French Apple distributor Seedrin Sarl, and its manager Jean-Louis GasséeJean-Louis Gassée
Jean-Louis Gassée is a former executive at Apple Computer, where he worked from 1981 to 1990. He is most famous for founding Be Inc., creators of the BeOS computer operating system. After leaving Be, he became Chairman of PalmSource, Inc. in November, 2004.-1980s: Apple Computer:Gassée worked for...
.
All the employees of this small distributor were each time involved in participating for this annual show, where several third party software and hardware distributors would also have their booth.
Apple Seedrin (which turned to Apple France) continued for decades to organise this event every mid September. Within the small (100 people) Apple France subsidiary, a team was even created (with Adeline Domenjoz) to setup this event.
Due to the growing size of the event, Reed OIP was contracted for show management.
Around the turn to the 21st century, the Apple corporation took the ownership of the Apple Expo organisation, and Steve Jobs included this recurring date in his possible events list. With this new corporate management, the French subsidiary employees slowly stopped being be part of the booth demo team.
The last years showed that the event was slowly turning into an iPod expo, more than a Mac one. Year after year, Apple stopped releasing new products during this event, removing much of its booth investments, and limited the amount of available new products on show.
The last issue was a Reed Expositions-only event, without even an Apple booth.
There were other similar events held in Europe, like MacExpo in London, but with no link with the Apple Expo.
Below there is a time line of all significant product announcements announced at the Apple Expo:
Timeline
| Year | Location | Description |
|---|---|---|
| 2008 | Paris, France | Apple Expo Canceled. Apple said it would not participate in the Paris expo at all, saying it would be participating in fewer trade shows. |
| 2007 | Paris, France | 25 to 29 September. |
| 2006 | Paris, France | From 12 to 16 September at Paris expo. |
| 2005 | Paris, France | The traditional keynote Stevenote "Stevenote" is a colloquial term for the keynote speeches given by former Apple CEO Steve Jobs at events such as the Worldwide Developers Conference and previously the Macworld and Apple Expos. Jobs' vibrant speaking style and manner of exciting the crowd was often referred to as inducing a... done by Apple at both MacWorld Expo, and Apple Expo was left out. The only product announced by Apple was a new and improved .Mac bundle. |
| 2004 | Paris, France | Due to Steve Jobs Steve Jobs Steven Paul Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc... having pancreatic cancer Pancreatic cancer Pancreatic cancer refers to a malignant neoplasm of the pancreas. The most common type of pancreatic cancer, accounting for 95% of these tumors is adenocarcinoma, which arises within the exocrine component of the pancreas. A minority arises from the islet cells and is classified as a... , the keynote was instead done by Phil Schiller, an Apple executive. Schiller announced the new iMac G5 IMac G5 The iMac G5 was a series of desktop Macintosh computers designed and built by Apple Inc. using the PowerPC chip architecture. It was the last line of iMac computers that used a PowerPC chip, making it the last of the iMacs that could run Mac OS 9 applications. In August 2004, the iMac design was... . |
| 2003 | Paris, France | Steve Jobs announced various upgrades to the PowerBook G4 PowerBook G4 The PowerBook G4 are a series of notebook computers that were manufactured, marketed, and sold by Apple, Inc. between 2001 and 2006 as part of its PowerBook line. It uses the PowerPC G4 processor, initially produced by Motorola and later by Freescale, after Motorola spun off its semiconductor... line of computers. As well, he announced the Apple Bluetooth Bluetooth Bluetooth is a proprietary open wireless technology standard for exchanging data over short distances from fixed and mobile devices, creating personal area networks with high levels of security... wireless keyboard and mouse. |
| 2002 | Paris, France | Much of the keynote consisted of a demo of Apple's new Mac OS X v10.2 Mac OS X v10.2 Mac OS X version 10.2 "Jaguar" is the third major release of Mac OS X, Apple's desktop and server operating system. It superseded Mac OS X v10.1 code name Puma and preceded Mac OS X Panther... operating system. Steve Jobs also announced iCal ICal iCal is a personal calendar application made by Apple Inc. that runs on the Mac OS X operating system. iCal was the first calendar application for Mac OS X to offer support for multiple calendars and the ability to publish/subscribe calendars to WebDAV server.... and iSync ISync iSync is a software application published by Apple Inc. It runs only under Mac OS X and is used to synchronize contact and calendar data from Address Book and iCal with many non-Apple SyncML-enabled mobile phones via a Bluetooth or USB connection. Support for many devices is built-in, with newer... . |
| 2001 | N/A | The Apple Expo was cancelled due to the September 11, 2001 attacks September 11, 2001 attacks The September 11 attacks The September 11 attacks The September 11 attacks (also referred to as September 11, September 11th or 9/119/11 is pronounced "nine eleven". The slash is not part of the pronunciation... . |
| 2000 | Paris, France | In this keynote the Mac OS X Mac OS X Mac OS X is a series of Unix-based operating systems and graphical user interfaces developed, marketed, and sold by Apple Inc. Since 2002, has been included with all new Macintosh computer systems... public beta was announced, as well a series of new iBook IBook The iBook was a line of laptop computers sold by Apple Computer from 1999 to 2006. The line targeted the consumer and education markets, with lower specifications and prices than the PowerBook, Apple's higher-end line of laptop computers.... s. |