Anthony Pratkanis
Encyclopedia
Anthony R. Pratkanis is Professor of Psychology
Psychology
Psychology is the study of the mind and behavior. Its immediate goal is to understand individuals and groups by both establishing general principles and researching specific cases. For many, the ultimate goal of psychology is to benefit society...

 at the University of California
University of California
The University of California is a public university system in the U.S. state of California. Under the California Master Plan for Higher Education, the University of California is a part of the state's three-tier public higher education system, which also includes the California State University...

 in Santa Cruz, California
Santa Cruz, California
Santa Cruz is the county seat and largest city of Santa Cruz County, California in the US. As of the 2010 U.S. Census, Santa Cruz had a total population of 59,946...

. Pratkanis is an expert on economic fraud crimes, terrorist and dictator propaganda, marketing and consumer behavior, and subliminal persuasion.

Career

In 1984, Pratkanis received his Ph.D. in Social Psychology from Ohio State University. Pratkanis's main psychological interests are social and group psychology, persuasion and social influence, communications, prejudice and stereotypes.

For his courses on Social Influence and Social Psychology, Anthony Pratkanis received the UCSC's "Excellence in Teaching Award". He was elected as a fellow to the American Psychological Association
American Psychological Association
The American Psychological Association is the largest scientific and professional organization of psychologists in the United States. It is the world's largest association of psychologists with around 154,000 members including scientists, educators, clinicians, consultants and students. The APA...

 in 1995.

In February 2011 Pratkanis was elected as a Fellow of the Committee for Skeptical Inquiry

On May 29, 2011 Pratkanis lectured on "Influence and Persuasion in Selling Flimflam" at the 2nd annual SkeptiCalCon event held in Berkeley, California
Berkeley, California
Berkeley is a city on the east shore of the San Francisco Bay in Northern California, United States. Its neighbors to the south are the cities of Oakland and Emeryville. To the north is the city of Albany and the unincorporated community of Kensington...

, where he jokingly touted himself as "America's most beloved social psychologist," and ironically detailed how to use propaganda and other persuasive techniques to set yourself up as a con man selling non-scientific ideas to a gullible public.

Works

  • Pratkanis, A. R., & Aronson, E. (2001). Age of propaganda: The everyday use and abuse of persuasion (rev. ed.). New York: W. H. Freeman.
  • Social Psychology (Vol. 2) by Elliot Aronson and Anthony Pratkanis
  • Weapons of Fraud: A Source Book for Fraud Fighters (Weapons of Fraud: A Source Book for Fraud Fighters) by Anthony Pratkanis and Doug Shadel
  • Attitude Structure and Function by Anthony R. Pratkanis, Steven J. Breckler, and Anthony G. Greenwald
  • Guide to the Analysis of Propaganda and Persuasion by Anthony R. Pratkanis
  • Social Psychological Perspectives on Affirmative Action: A Special Issue of Basic and Applied Social Psychology
  • Social Psychological Perspectives on Affirmative Action: A Special Issue of Basic and Applied Social Psychology by Marlene E. Turner and Anthony R. Pratkanis

External links

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