Andy Mooney
Encyclopedia
Andrew "Andy" P. Mooney was the chairman of Disney Consumer Products
(DCP). Mooney joined the Walt Disney Company as president of DCP in January 2000 and was made chairman in May 2003. Vertical businesses under Mooney's leadership and the DCP umbrella are The Baby Einstein
Company, Disney Publishing Worldwide and newly re-acquired retail chain The Disney Store.
Extensive press coverage indicates Mooney has turned around DCP's business through a variety of initiatives. Reports focus on how he and his team have strengthened the Disney brand at the retail level, encouraged product innovation in the licensing business, and developed strong relationships with many of the world's largest and most trusted retailers including Wal-Mart, Target, Sears/Kmart, and Costco.
Mooney has been credited with pioneering the $4 billion Disney Princess franchise, an idea that Mooney says struck him at a Disney on Ice performance a few years earlier. In Spring 2007, Mooney appeared on news segments and was quoted in numerous publications covering the latest upmarket franchise opportunity for Disney Princess—Disney wedding gowns, a concept created and developed by his executive assistant.
Prior to Disney, Mooney spent 20 years with Nike, Inc. Originally joining Nike's United Kingdom division as chief financial officer, he transitioned to marketing in 1982, holding several senior positions before becoming chief marketing officer for Nike in the United States in 1994. Immediately prior to joining DCP, Mooney was chief marketing officer and head of Nike's $3 billion Global Apparel organization with additional responsibilities for worldwide marketing strategies for the Nike and Jordan brands. He led the reorganization of Nike's brand marketing activities and introduced new advertising strategies.
A native of Whitburn, Scotland, Mooney holds an Accounting Certificate in the United Kingdom.
Mr. Mooney announced his resignation from Disney on September 6, 2011 to pursue interests with other companies..
Disney Consumer Products
Disney Consumer Products is a division of The Walt Disney Company that engages in merchandizing of the Disney brand and Disney properties, Lines of business under DCP include Disney Fashion & Home, Disney Food, Health and Beauty, Disney Toys & Social Expressions, Disney Publishing Worldwide and...
(DCP). Mooney joined the Walt Disney Company as president of DCP in January 2000 and was made chairman in May 2003. Vertical businesses under Mooney's leadership and the DCP umbrella are The Baby Einstein
Baby Einstein
Baby Einstein is a line of multimedia products and toys that specializes in interactive activities for children aged 3 months to 3 years old. Subjects such as classical music, art, and poetry are prominently explored. These products are currently made by a division of the Walt Disney Company,...
Company, Disney Publishing Worldwide and newly re-acquired retail chain The Disney Store.
Extensive press coverage indicates Mooney has turned around DCP's business through a variety of initiatives. Reports focus on how he and his team have strengthened the Disney brand at the retail level, encouraged product innovation in the licensing business, and developed strong relationships with many of the world's largest and most trusted retailers including Wal-Mart, Target, Sears/Kmart, and Costco.
Mooney has been credited with pioneering the $4 billion Disney Princess franchise, an idea that Mooney says struck him at a Disney on Ice performance a few years earlier. In Spring 2007, Mooney appeared on news segments and was quoted in numerous publications covering the latest upmarket franchise opportunity for Disney Princess—Disney wedding gowns, a concept created and developed by his executive assistant.
Prior to Disney, Mooney spent 20 years with Nike, Inc. Originally joining Nike's United Kingdom division as chief financial officer, he transitioned to marketing in 1982, holding several senior positions before becoming chief marketing officer for Nike in the United States in 1994. Immediately prior to joining DCP, Mooney was chief marketing officer and head of Nike's $3 billion Global Apparel organization with additional responsibilities for worldwide marketing strategies for the Nike and Jordan brands. He led the reorganization of Nike's brand marketing activities and introduced new advertising strategies.
A native of Whitburn, Scotland, Mooney holds an Accounting Certificate in the United Kingdom.
Mr. Mooney announced his resignation from Disney on September 6, 2011 to pursue interests with other companies..