Andrea Fitting
Encyclopedia
Andrea Fitting, Ph.D., is the first female director of Parkvale Bank, the sixth-largest bank headquartered in the Pittsburgh region and the 26th-largest public company in Pennsylvania. She is serving her fourth term in this capacity. Fitting is founder and CEO of Fitting Group
, a branding agency headquartered in Pittsburgh. She received international media coverage when Fitting Group launched a controversial marketing campaign to promote their Brand Spanking process that featured a whip-bearing dominatrix.
As a result of her company's attention-grabbing marketing campaign, Fitting's expert branding opinions have been frequently published. She has been quoted on the marketing tactics of companies such as Nike
and Abercrombie and Fitch, as well as Martha Stewart's
brand.
Within the Pittsburgh region, Fitting has held several prominent positions. From 1995 to 1998, she served on the Consumer Advisory Council of the Pennsylvania Public Utility Commission, and from 1998 to 2003, she was former Pennsylvania Governor Tom Ridge's
appointee to the Pennsylvania Historical and Museum Commission
. Fitting also currently serves on the board of Pittsburgh Social Venture Partners.
Fitting holds B.A. and Ph.D. degrees in Anthropology/Archaeology from the University of Pittsburgh and is a former Fulbright Scholar. She has taught courses at California University of Pennsylvania
, Carnegie Museum of Natural History
, Carlow University
and the University of Pittsburgh
.
Fitting Group
Fitting Group is a challenger brand agency based in Pittsburgh, Pennsylvania, that provides clients with strategic marketing and advertising services...
, a branding agency headquartered in Pittsburgh. She received international media coverage when Fitting Group launched a controversial marketing campaign to promote their Brand Spanking process that featured a whip-bearing dominatrix.
As a result of her company's attention-grabbing marketing campaign, Fitting's expert branding opinions have been frequently published. She has been quoted on the marketing tactics of companies such as Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...
and Abercrombie and Fitch, as well as Martha Stewart's
Martha Stewart
Martha Stewart is an American business magnate, author, magazine publisher, and television personality. As founder of Martha Stewart Living Omnimedia, she has gained success through a variety of business ventures, encompassing publishing, broadcasting, and merchandising...
brand.
Within the Pittsburgh region, Fitting has held several prominent positions. From 1995 to 1998, she served on the Consumer Advisory Council of the Pennsylvania Public Utility Commission, and from 1998 to 2003, she was former Pennsylvania Governor Tom Ridge's
Tom Ridge
Thomas Joseph "Tom" Ridge is an American politician who served as a member of the United States House of Representatives , the 43rd Governor of Pennsylvania , Assistant to the President for Homeland Security , and the first United States Secretary of Homeland Security...
appointee to the Pennsylvania Historical and Museum Commission
Pennsylvania Historical and Museum Commission
The Pennsylvania Historical and Museum Commission is the governmental agency of the Commonwealth of Pennsylvania responsible for the collection, conservation and interpretation of Pennsylvania's historic heritage...
. Fitting also currently serves on the board of Pittsburgh Social Venture Partners.
Fitting holds B.A. and Ph.D. degrees in Anthropology/Archaeology from the University of Pittsburgh and is a former Fulbright Scholar. She has taught courses at California University of Pennsylvania
California University of Pennsylvania
California University of Pennsylvania is a public university located in California, Pennsylvania, USA. Founded in 1852, it is a member of the Pennsylvania State System of Higher Education. Cal U's enrollment is approximately 9,400.The main campus consists of about 38 buildings situated on 92 acres...
, Carnegie Museum of Natural History
Carnegie Museum of Natural History
Carnegie Museum of Natural History, located at 4400 Forbes Avenue in the Oakland neighborhood of Pittsburgh, Pennsylvania, USA, was founded by the Pittsburgh-based industrialist Andrew Carnegie in 1896...
, Carlow University
Carlow University
Carlow University is a Roman Catholic university founded in Pittsburgh, Pennsylvania, USA, on September 24, 1929, by the Sisters of Mercy from Carlow, Ireland. Originally called Mount Mercy College, the name was changed to Carlow College in April 1969. In 2004, Carlow College achieved university...
and the University of Pittsburgh
University of Pittsburgh
The University of Pittsburgh, commonly referred to as Pitt, is a state-related research university located in Pittsburgh, Pennsylvania, United States. Founded as Pittsburgh Academy in 1787 on what was then the American frontier, Pitt is one of the oldest continuously chartered institutions of...
.
Awards
Extensive recognition has been awarded to Fitting for her work and involvement in the entrepreneurial community. Some of her awards include:- YWCA/NAWBO Woman Entrepreneur of the Year (1994)
- Pennsylvania Honor Roll of Women (1996)
- Best 50 Women in Business in Pennsylvania (1998)
- Susan B. Anthony award for Leadership (1999)
- Ernst & Young Entrepreneur of the Year finalist (2002)
- SBN Magazine Pacesetters (2003)
- Girl Scouts Trillium Council Woman of Distinction Award (2008)