Anafore is the company that makes the customer referral program web application ReferralCandy, a referral marketing

Referral marketing

Referral marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.-Overview:...

 service that plugs into existing e-commerce platforms. The web application is available to online merchants and integrates with various e-commerce platforms: Amazon Webstore

Amazon.com

Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

, Etsy

Etsy

Etsy is an e-commerce website focused on handmade or vintage items as well as art and craft supplies. These items cover a wide range including art, photography, clothing, jewelry, edibles, bath & beauty products, quilts, knick-knacks and toys. Many individuals also sell craft supplies like beads,...

, Magento

Magento

Magento is an open source based ecommerce web application that was launched on March 31, 2008. It was developed by Varien with help from the programmers within the open source community but is owned solely by . Magento was built using the Zend Framework...

, Shopify

Shopify

Shopify is an e-commerce platform that allows individuals and businesses to create online stores. The platform currently hosts over 16,000 online retailers, including stores for Angry Birds, Foo Fighters, Tori Amos, General Electric, Tata Group, Tesla Motors, Amnesty International, DODOcase,...

 and Volusion.

Anafore secured a first round of seed financing from BAF Spectrum, engineering co-founder of Skype Toivo Annus, and SPRING SEEDS Capital. As part of the investment round, BAF Spectrum’s William Klippgen

William Klippgen

William Klippgen is a Singapore-based Norwegian investor and entrepreneur.Founded Zoomit.com in 1997 with Per Siljubergsåsen. In 2000, Zoomit.com merged with Kelkoo to become Europe’s leading shopping comparison search engine and its third largest e-commerce site. Kelkoo was acquired by in 2004....

, Executive Director of BAF and co-founder of Zoomit.com, joined Anafore's Board of Directors.