At age 28, Amy Schrier founded Blue

Blue (tourism magazine)

Blue was an adventure travel magazine, founded in 1997 by Amy Schrier, with David Carson as the original design consultant. Its focus was on global Adventure travel...

, the Adventure Lifestyle magazine in 1997. She was Publisher/Editor-in-Chief of the magazine from 1997-2003. Blue won awards including American Society of Magazine Editors

American Society of Magazine Editors

The American Society of Magazine Editors is an industry trade group for editors of magazines published in the United States. The group advocates on behalf of member organizations with respect to First Amendment issues, and serves as a networking hub for editors and other industry employees...

' Top 40 Magazine Covers of the Past 40 years and Life Magazine Best Magazine Photos of the Year, 1999. Blue was called "Not your father's National Geographic" by The New York Times

The New York Times

The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...

. Amy attended Cornell University

Cornell University

Cornell University is an Ivy League university located in Ithaca, New York, United States. It is a private land-grant university, receiving annual funding from the State of New York for certain educational missions...

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