Amsoil
Encyclopedia
AMSOIL Inc. is a corporation
based in Superior
, Wisconsin
that primarily formulates and packages synthetic lubricants
and filters
. The company's advertising slogan
is The First in Synthetics.
. Mr. Amatuzio went on to formulate a synthetic motor oil for use in automobiles in a joint effort with the Hatco Corporation. AMZOIL 10W-40 grade 100 percent synthetic motor oil became available to the general public in 1972 as the first synthetic motor oil
in the United States to meet American Petroleum Institute
(API) requirements. Today AMSOIL, Inc., markets the OE and XL line of API certified synthetic motor oil as well as many other oil formulations which meet or exceed current API requirements.
(MLM) network of dealers who sell to defined customer types known as wholesale customers, retail accounts and commercial accounts.
AMSOIL also wholly owns and manages an MLM subsidiary called ALTRUM, which markets nutritional supplements. AMSOIL also owns a natural liquid organic fertilizer division called AGGRAND, used in home, gardens, greenhouses, golf courses, lawncare, crop farms, ranches, and commercial farming.
outlets such as an independent parts store, repair shop, or oil change shop that carry and retail AMSOIL products. These establishments must be sponsored by a dealer as the dealer gets a commission
on everything the ROTS account purchases, except promotional products.
discount, much like PCs and ROTS, however, CAs are not authorized to resell AMSOIL products.
and then ships these products to their regional distribution
centers; AMSOIL has 14 of these centers worldwide. Once at the product distribution centers, the products are stored until they are ordered. Once ordered, the items are drop shipped prepaid, directly to customers.
Corporation
A corporation is created under the laws of a state as a separate legal entity that has privileges and liabilities that are distinct from those of its members. There are many different forms of corporations, most of which are used to conduct business. Early corporations were established by charter...
based in Superior
Superior, Wisconsin
Superior is a city in and the county seat of Douglas County, Wisconsin, United States. The population was 26,960 at the 2010 census. Located at the junction of U.S. Highways 2 and 53, it is north of and adjacent to both the Village of Superior and the Town of Superior.Superior is at the western...
, Wisconsin
Wisconsin
Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...
that primarily formulates and packages synthetic lubricants
Synthetic oil
Synthetic oil is a lubricant consisting of chemical compounds that are artificially made . Synthetic lubricants can be manufactured using chemically modified petroleum components rather than whole crude oil, but can also be synthesized from other raw materials...
and filters
Filter (oil)
An oil filter is a filter designed to remove contaminants from engine oil, transmission oil, lubricating oil, or hydraulic oil. Oil filters are used in many different types of hydraulic machinery. A chief use of the oil filter is in internal-combustion engines in on- and off-road motor vehicles,...
. The company's advertising slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
is The First in Synthetics.
History
Founder, President and CEO of AMSOIL, Inc., Albert J. Amatuzio, was introduced to synthetic lubricants used in the jets he flew as a fighter pilot for the US Air Force. He later founded his company, AMMOIL which would later be changed to AMZOIL, Inc., which would later be changed to AMSOIL, Inc., due to trademark concerns brought forth by PennzoilPennzoil
Pennzoil is an American oil company founded in Los Angeles, California in 1913. In 1955, it was acquired by Oil City, Pennsylvania company South Penn Oil, a former branch of Standard Oil. In 1963, South Penn Oil merged with Zapata Petroleum; the merged company took the Pennzoil name. During the...
. Mr. Amatuzio went on to formulate a synthetic motor oil for use in automobiles in a joint effort with the Hatco Corporation. AMZOIL 10W-40 grade 100 percent synthetic motor oil became available to the general public in 1972 as the first synthetic motor oil
Synthetic oil
Synthetic oil is a lubricant consisting of chemical compounds that are artificially made . Synthetic lubricants can be manufactured using chemically modified petroleum components rather than whole crude oil, but can also be synthesized from other raw materials...
in the United States to meet American Petroleum Institute
American Petroleum Institute
The American Petroleum Institute, commonly referred to as API, is the largest U.S trade association for the oil and natural gas industry...
(API) requirements. Today AMSOIL, Inc., markets the OE and XL line of API certified synthetic motor oil as well as many other oil formulations which meet or exceed current API requirements.
Corporate structure
AMSOIL markets their products through a Multi-Level MarketingMulti-level marketing
Multi-level marketing is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation...
(MLM) network of dealers who sell to defined customer types known as wholesale customers, retail accounts and commercial accounts.
AMSOIL also wholly owns and manages an MLM subsidiary called ALTRUM, which markets nutritional supplements. AMSOIL also owns a natural liquid organic fertilizer division called AGGRAND, used in home, gardens, greenhouses, golf courses, lawncare, crop farms, ranches, and commercial farming.
Dealer
An Independent Dealer sells products to customers bypassing the typical price mark-up in general distribution. A Dealer, as with all of the following accounts, must be sponsored by another Dealer. The sponsoring Dealer receives a commission from sales of his sponsored Dealers and accounts. There are no territories to restrict Independent Dealers operations.Preferred Customers
A Preferred Customer (PC) is someone who wants to purchase AMSOIL products at wholesale cost, but is not interested in reselling AMSOIL products or sponsoring other accounts. An upgrade for a nominal fee and submitting signed documents can be initiated that will facilitate subscribing new accounts.Retail accounts
Retail-On-The-Shelf Accounts (ROTS) are physical retailRetail
Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...
outlets such as an independent parts store, repair shop, or oil change shop that carry and retail AMSOIL products. These establishments must be sponsored by a dealer as the dealer gets a commission
Commission (remuneration)
The payment of commission as remuneration for services rendered or products sold is a common way to reward sales people. Payments often will be calculated on the basis of a percentage of the goods sold...
on everything the ROTS account purchases, except promotional products.
Commercial accounts
Commercial accounts (CAs) are for businesses that wish to be an end-user of AMSOIL products. Commercial accounts get a wholesaleWholesale
Wholesaling, jobbing, or distributing is defined as the sale of goods or merchandise to retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers and related subordinated services...
discount, much like PCs and ROTS, however, CAs are not authorized to resell AMSOIL products.
Catalog customers
Catalog customers (CRs) is the term used for individual customers who pay retail price for AMSOIL products. These customers can be serviced through a local dealer and physically receive the product from them. Or, this customer can order through AMSOIL directly and be assigned a local dealer in which case that dealer gets a commission on the commission credits assigned to the products of that customer's order.Distribution
AMSOIL manufactures its products in Superior, WisconsinSuperior, Wisconsin
Superior is a city in and the county seat of Douglas County, Wisconsin, United States. The population was 26,960 at the 2010 census. Located at the junction of U.S. Highways 2 and 53, it is north of and adjacent to both the Village of Superior and the Town of Superior.Superior is at the western...
and then ships these products to their regional distribution
Distribution (business)
Product distribution is one of the four elements of the marketing mix. An organization or set of organizations involved in the process of making a product or service available for use or consumption by a consumer or business user.The other three parts of the marketing mix are product, pricing,...
centers; AMSOIL has 14 of these centers worldwide. Once at the product distribution centers, the products are stored until they are ordered. Once ordered, the items are drop shipped prepaid, directly to customers.
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EO-N Premium Plus - API license