Americana Group
Encyclopedia
Since its inception in Kuwait back in 1964, Americana Group has grown into one of the largest and most successful corporations in the Middle East and North Africa region (MENA). Publicly traded on the Kuwait Stock Exchange (FOOD.KW), Americana Group is managed to world-class corporate standards, with activities spanning 14 countries and a payroll of over 45,000 employees from 21 nationalities.
Americana Group’s main lines of business are operating food & beverage outlets, as well as manufacturing food products. With a network of over 1,200 outlets, it is not only the largest operator of restaurant chains in the MENA region, but also one of the most successful franchise operators in the whole world. The Group’s network encompasses 8 of the world’s most recognized brands in the Quick Service, Casual Dining and Fine Dining categories, such as KFC, Pizza Hut, Hardee’s, TGI Friday’s, Costa Coffee, Krispy Kreme and, most recently, Signor Sassi. In addition, Americana Group’s thorough understanding of Middle Eastern tastes has led it to create 6 of its own homegrown brands, which have proven to be as successful with consumers as their global counterparts.
In the food manufacturing and processing sector, Americana Group is recognized as the Middle East’s leading purveyor of quality food products. With a portfolio spanning 10 high quality brands – such as California Garden, Farm Frites, Koki and Americana Meat – its food products find their way into millions of MENA households every day.
Americana Group’s main lines of business are operating food & beverage outlets, as well as manufacturing food products. With a network of over 1,200 outlets, it is not only the largest operator of restaurant chains in the MENA region, but also one of the most successful franchise operators in the whole world. The Group’s network encompasses 8 of the world’s most recognized brands in the Quick Service, Casual Dining and Fine Dining categories, such as KFC, Pizza Hut, Hardee’s, TGI Friday’s, Costa Coffee, Krispy Kreme and, most recently, Signor Sassi. In addition, Americana Group’s thorough understanding of Middle Eastern tastes has led it to create 6 of its own homegrown brands, which have proven to be as successful with consumers as their global counterparts.
In the food manufacturing and processing sector, Americana Group is recognized as the Middle East’s leading purveyor of quality food products. With a portfolio spanning 10 high quality brands – such as California Garden, Farm Frites, Koki and Americana Meat – its food products find their way into millions of MENA households every day.