American Specialty Toy Retailing Association
Encyclopedia
The American Specialty Toy Retailing Association, or ASTRA, is an organisation of manufacturers, distributors and retailers of specialty toys, as compared to mass market
product sold by e.g. Toys "R" Us.
They were formerly known as the Toy Manufacturers of America.
Mass market
The mass market is a general business term describing the largest group of consumers for a specified industry product. It is the opposite extreme of the term niche market.-General:...
product sold by e.g. Toys "R" Us.
They were formerly known as the Toy Manufacturers of America.