Allrecipes.com
Encyclopedia
Allrecipes.com is a global social networking service and forum, which encourages users to post recipes, comment on and make changes to existing recipes and search for specific recipes. In addition, it allows users to create recipe blog
s, vote on pictures of finished dishes, and receive awards based on their submissions and results. Users become part of the community by reviewing and commenting on other people's food-related blogs, pictures and recipes. Allrecipes.com has over 16 million visitors per month, more than 40,000 available recipes and is considered to the number one online community
for food and entertaining enthusiasts.
People can use and access Allrecipes.com in many different ways. The website does not require users to register in order to search or browse the recipes posted by registered members. Members are required to login if they would like to post blogs, add pictures, or write reviews. If a user would like to search the site by category or ingredient, they can so without having to create a profile. They can also read reviews, blogs, and look at pictures without providing any of their own information to Allrecipes.com. If they would like to become a part of the Allrecipes.com community, it is completely free.
executive and inventor of the Frappuccino
.
In early 2006 Reader's Digest Association announced its purchase of Allrecipes.com for $66 million. According to Reader's Digest Association's President/CEO Eric Schrier, the company's purchase of Allrecipes.com was to "provide [Reader's Digest] with a valuable digital platform to further leverage [their] position as the country's leading food and cooking publisher,".
Recipes posted on the website will feature an ingredients list, a serving size (that can be calculated depending on how many servings the person would like to cook). Nutritional information similar to a nutrition facts label is provided for each recipe and is provided by Esha Research. Information provided includes servings per recipe, amount per serving of calories, total fat, cholesterol
, sodium
, total carbohydrates, dietary fiber
, and protein
.
Other functions include searchable tips and advice videos. Examples of these visual "how-to" articles and videos are "How to Cook Scrambled Eggs". or "How to Make Ice Cream."
All the features found on Allrecipes.com can also be used on the Allrecipes.com mobile application for IPhone's
, Android phones and Windows phone
.
Allrecipes.com is available for iPhone
, iPad
, Windows Phone
, and Android users. It also has a mobile website than can easily be accessed by Blackberry
users. Allrecipes.com's apps for smartphones allow food and entertaining enthusiasts to access the site and its abundance of user-uploaded content while on the go. It was rated by Alison Sherwood of the Milwaukee Journal Sentinel
as one of her "Five favorite food apps." Their popular and free Dinner Spinner app allows users to search recipes and include specifications in their search (such as type of meal, nutrition, key ingredients, and time needed to prepare the dish). With the app, recipes can be saved and easily shared with friends on Twitter
and Facebook
.
website as well as Reader's Digest's
website.
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
s, vote on pictures of finished dishes, and receive awards based on their submissions and results. Users become part of the community by reviewing and commenting on other people's food-related blogs, pictures and recipes. Allrecipes.com has over 16 million visitors per month, more than 40,000 available recipes and is considered to the number one online community
Online community
An online community is a virtual community that exists online and whose members enable its existence through taking part in membership ritual. An online community can take the form of an information system where anyone can post content, such as a Bulletin board system or one where only a restricted...
for food and entertaining enthusiasts.
People can use and access Allrecipes.com in many different ways. The website does not require users to register in order to search or browse the recipes posted by registered members. Members are required to login if they would like to post blogs, add pictures, or write reviews. If a user would like to search the site by category or ingredient, they can so without having to create a profile. They can also read reviews, blogs, and look at pictures without providing any of their own information to Allrecipes.com. If they would like to become a part of the Allrecipes.com community, it is completely free.
History
Allrecipes.com was created by Tim Hunt in 1997. Tim Hunt was a lead developer for Emergent Media and later became President/CEO. Hunt came up with the idea for Cookierecipes.com after having difficulty locating his favorite cookie recipe online. After success with his first site, Hunt expanded the project and created Breadrecipes.com and other recipe sites. Eventually they were all combined to create today's Allrecipes.com. As the website continued to thrive, Hunt realized he needed help and hired Bill Moore, a StarbucksStarbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...
executive and inventor of the Frappuccino
Frappuccino
Frappuccino is a trademarked line of blended coffee beverages sold by Starbucks. It consists of coffee blended with ice and various other ingredients, usually topped with whipped cream. Frappuccinos are also sold as bottled coffee beverages in stores and from vending machines.-History:Frappuccino...
.
In early 2006 Reader's Digest Association announced its purchase of Allrecipes.com for $66 million. According to Reader's Digest Association's President/CEO Eric Schrier, the company's purchase of Allrecipes.com was to "provide [Reader's Digest] with a valuable digital platform to further leverage [their] position as the country's leading food and cooking publisher,".
All about the Recipes
The recipes featured on the website are posted by members of the Allrecipes.com community. It is very easy for members and non-members to search for recipes. They are categorized by season, type of course (appetizer, side dish, main dish, dessert, etc.), and ingredients (users are able to search for ingredients that they would like to include and ingredients that they would like to exclude). Other categories include methods (grilling, baking, etc.), occasions, and cooking style. The different recipes categories on the website allow unregistered and registered visitors to quickly find a specific recipe or search for meal ideas for a specific holiday.Recipes posted on the website will feature an ingredients list, a serving size (that can be calculated depending on how many servings the person would like to cook). Nutritional information similar to a nutrition facts label is provided for each recipe and is provided by Esha Research. Information provided includes servings per recipe, amount per serving of calories, total fat, cholesterol
Cholesterol
Cholesterol is a complex isoprenoid. Specifically, it is a waxy steroid of fat that is produced in the liver or intestines. It is used to produce hormones and cell membranes and is transported in the blood plasma of all mammals. It is an essential structural component of mammalian cell membranes...
, sodium
Sodium
Sodium is a chemical element with the symbol Na and atomic number 11. It is a soft, silvery-white, highly reactive metal and is a member of the alkali metals; its only stable isotope is 23Na. It is an abundant element that exists in numerous minerals, most commonly as sodium chloride...
, total carbohydrates, dietary fiber
Dietary fiber
Dietary fiber, dietary fibre, or sometimes roughage is the indigestible portion of plant foods having two main components:* soluble fiber that is readily fermented in the colon into gases and physiologically active byproducts, and* insoluble fiber that is metabolically inert, absorbing water as it...
, and protein
Protein
Proteins are biochemical compounds consisting of one or more polypeptides typically folded into a globular or fibrous form, facilitating a biological function. A polypeptide is a single linear polymer chain of amino acids bonded together by peptide bonds between the carboxyl and amino groups of...
.
Functions
Allrecipes.com allows for many functions. Aside from browsing or searching for recipes uploaded by people from around the world, users have the ability to:- Create weekly recipes using the Menu Planner.
- Choose a pre-set menu each week based on themes such as "Comfort food classics," "Dinners in a hour or less," and "Globetrotting, Vegetarian style." These menus can either be generated by the website or emailed to user and are created by the Allrecipes.com staff.
- Users can also browse weekly menus created by Allrecipes.com members who have chosen to share their menus with the community.
Other functions include searchable tips and advice videos. Examples of these visual "how-to" articles and videos are "How to Cook Scrambled Eggs". or "How to Make Ice Cream."
All the features found on Allrecipes.com can also be used on the Allrecipes.com mobile application for IPhone's
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
, Android phones and Windows phone
Windows Phone
Windows Phone is a mobile operating system developed by Microsoft, and is the successor to its Windows Mobile platform, although incompatible with it. Unlike its predecessor, it is primarily aimed at the consumer market rather than the enterprise market...
.
Community
Allrecipes.com is a free online community in which users may either register as a member and contribute to the information of the site or simply browse recipes without having to enter personal information. Allrecipes.com has over 16 million visitors per month, more than 3.6 million registered members and more than 40,000 available recipes. 64% of the sites visitors are women between the ages of 25 and 55, though the site is open to all online users.Allrecipes.com is available for iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
, iPad
IPad
The iPad is a line of tablet computers designed, developed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, and web content. The iPad was introduced on January 27, 2010 by Apple's then-CEO Steve Jobs. Its size and...
, Windows Phone
Windows Phone
Windows Phone is a mobile operating system developed by Microsoft, and is the successor to its Windows Mobile platform, although incompatible with it. Unlike its predecessor, it is primarily aimed at the consumer market rather than the enterprise market...
, and Android users. It also has a mobile website than can easily be accessed by Blackberry
Blackberry
The blackberry is an edible fruit produced by any of several species in the Rubus genus of the Rosaceae family. The fruit is not a true berry; botanically it is termed an aggregate fruit, composed of small drupelets. The plants typically have biennial canes and perennial roots. Blackberries and...
users. Allrecipes.com's apps for smartphones allow food and entertaining enthusiasts to access the site and its abundance of user-uploaded content while on the go. It was rated by Alison Sherwood of the Milwaukee Journal Sentinel
Milwaukee Journal Sentinel
The Milwaukee Journal Sentinel is a daily morning broadsheet printed in Milwaukee, Wisconsin, USA. It is the primary newspaper in Milwaukee, the largest newspaper in Wisconsin and is distributed widely throughout the state...
as one of her "Five favorite food apps." Their popular and free Dinner Spinner app allows users to search recipes and include specifications in their search (such as type of meal, nutrition, key ingredients, and time needed to prepare the dish). With the app, recipes can be saved and easily shared with friends on Twitter
Twitter
Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
and Facebook
Facebook
Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
.
Partnerships
Allrecipes.com is linked to Rachael Ray'sRachael Ray
Rachael Domenica Ray is an American television personality, businesswoman, celebrity chef and author. She hosts the syndicated talk and lifestyle program Rachael Ray and three Food Network series, 30 Minute Meals, Rachael Ray's Tasty Travels and $40 a Day...
website as well as Reader's Digest's
Reader's Digest
Reader's Digest is a general interest family magazine, published ten times annually. Formerly based in Chappaqua, New York, its headquarters is now in New York City. It was founded in 1922, by DeWitt Wallace and Lila Bell Wallace...
website.