All politics is local
Encyclopedia
The phrase, "All politics is local" is a common phrase in U.S. politics
Politics
Politics is a process by which groups of people make collective decisions. The term is generally applied to the art or science of running governmental or state affairs, including behavior within civil governments, but also applies to institutions, fields, and special interest groups such as the...

. The former U.S. Speaker of the House Tip O'Neill
Tip O'Neill
Thomas Phillip "Tip" O'Neill, Jr. was an American politician. O'Neill was an outspoken liberal Democrat and influential member of the U.S. Congress, serving in the House of Representatives for 34 years and representing two congressional districts in Massachusetts...

 coined this phrase which encapsulates the principle that a politician's success is directly tied to his ability to understand and influence the issues of his constituents. Politicians must appeal to the simple, mundane and everyday concerns of those who elect them into office. Those personal issues, rather than big and intangible ideas, are often what voters care most about, according to this principle. Politicians often use this against one another, as well, to hit each other where it hurts most—back at home—rather than on the floor of Congress. The concept is contrary to the notion that most people, somehow, in local elections are casting votes to "send a message" to the highest levels; instead, the principle predicts that most people will not vote for local politicians simply as a means to act on feelings about higher polticians, such as concerns about a current U.S. President. The prediction is that most people who vote, or debate issues, are focused on resolving their local issues.

Example

During the 1982 Congressional elections, O'Neill
Tip O'Neill
Thomas Phillip "Tip" O'Neill, Jr. was an American politician. O'Neill was an outspoken liberal Democrat and influential member of the U.S. Congress, serving in the House of Representatives for 34 years and representing two congressional districts in Massachusetts...

's seat was challenged by Massachusetts lawyer Frank McNamara, who had financed most of his campaign with money from oil interests in Oklahoma
Oklahoma
Oklahoma is a state located in the South Central region of the United States of America. With an estimated 3,751,351 residents as of the 2010 census and a land area of 68,667 square miles , Oklahoma is the 28th most populous and 20th-largest state...

 and Texas
Texas
Texas is the second largest U.S. state by both area and population, and the largest state by area in the contiguous United States.The name, based on the Caddo word "Tejas" meaning "friends" or "allies", was applied by the Spanish to the Caddo themselves and to the region of their settlement in...

. Voters in Massachusetts, plagued by oil prices and a poor economy for many years, felt no love for McNamara and his oil money and instead mocked him as he announced his candidacy on the steps of the US Capitol.

Later during those elections, O'Neill introduced a $1-billion jobs-bill to the table. House Republican Leader Robert H. Michel
Robert H. Michel
Robert Henry "Bob" Michel is an American Republican Party politician who was a member of the United States House of Representatives for 38 years. He represented central Illinois' 18th congressional district, and was the GOP leader in Congress, serving as Minority Leader for 14 years during an era...

 of Peoria, Illinois
Peoria, Illinois
Peoria is the largest city on the Illinois River and the county seat of Peoria County, Illinois, in the United States. It is named after the Peoria tribe. As of the 2010 census, the city was the seventh-most populated in Illinois, with a population of 115,007, and is the third-most populated...

opposed the bill, but O'Neill delivered an address broadcast in Peoria that showed how many infrastructure problems in Peoria would be fixed by the bill. "By hitting his rival where he lived, O'Neill translated a wholesale debate over national economic policy to the local, retail level" (Matthews 53).
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