Alcohol advertising in Thailand
Encyclopedia
Alcohol advertising in Thailand is effectively illegal under voluntary observance of a ban by Thai
advertisers. The ostensible aim of this law is to protect people’s health and to reduce road accidents. Internet advertising is legal.
Although not signed by King Bhumipol Adulyadej until after the 2006 coup, the ban has been voluntarily observed by Thai broadcasters. The interim minister of Public Health, Mongkol Na Songkhla
, announced the plan to impose a complete ban on alcohol
advertisements in all media 24 hours a day by November.
, a loss most acutely felt in the wake of the beer garden festival. Nonetheless, the Kasikorn Research Center opined that this regulation would only affect revenue short-term in 2007, given that alcohol advertising represents only 2-3% of the total advertising expenditures through all media. In addition, the president of the Advertising Association of Thailand (AAT), Witawat Jayapani, commented that the ban would hurt Thai beverage companies in competition with foreign entrepreneurs because the Thai government cannot control the black-market import of goods. Witawat also urged the government to focus on other media because of the ease with which alcohol reaches young people. Some alcohol enterprises gave the opinion that the beer sales later this year would drop 5-10 percent.
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...
advertisers. The ostensible aim of this law is to protect people’s health and to reduce road accidents. Internet advertising is legal.
Although not signed by King Bhumipol Adulyadej until after the 2006 coup, the ban has been voluntarily observed by Thai broadcasters. The interim minister of Public Health, Mongkol Na Songkhla
Mongkol Na Songkhla
Mongkol Na Songkhla was as of January 2007 the Minister of Health for Thailand. He was appointed by Thai Prime Minister Surayud Chulanont and sworn into office on October 9, 2006...
, announced the plan to impose a complete ban on alcohol
Alcoholic beverage
An alcoholic beverage is a drink containing ethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers, wines, and spirits. They are legally consumed in most countries, and over 100 countries have laws regulating their production, sale, and consumption...
advertisements in all media 24 hours a day by November.
Impact on industry
In the view of advertisers, however, the ban will slash advertising revenue around 2 billion Thai BahtThai baht
The baht is the currency of Thailand. It is subdivided into 100 satang . The issuance of currency is the responsibility of the Bank of Thailand.-History:The baht, like the pound, originated from a traditional unit of mass...
, a loss most acutely felt in the wake of the beer garden festival. Nonetheless, the Kasikorn Research Center opined that this regulation would only affect revenue short-term in 2007, given that alcohol advertising represents only 2-3% of the total advertising expenditures through all media. In addition, the president of the Advertising Association of Thailand (AAT), Witawat Jayapani, commented that the ban would hurt Thai beverage companies in competition with foreign entrepreneurs because the Thai government cannot control the black-market import of goods. Witawat also urged the government to focus on other media because of the ease with which alcohol reaches young people. Some alcohol enterprises gave the opinion that the beer sales later this year would drop 5-10 percent.