Alan W. Livingston
Encyclopedia
Alan Wendell Livingston born Alan Wendell Levison, was an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 businessman best known for his tenures at Capitol Records
Capitol Records
Capitol Records is a major United States based record label, formerly located in Los Angeles, but operating in New York City as part of Capitol Music Group. Its former headquarters building, the Capitol Tower, is a major landmark near the corner of Hollywood and Vine...

, first as a writer
Writer
A writer is a person who produces literature, such as novels, short stories, plays, screenplays, poetry, or other literary art. Skilled writers are able to use language to portray ideas and images....

/producer
Record producer
A record producer is an individual working within the music industry, whose job is to oversee and manage the recording of an artist's music...

 best-known for creating Bozo the Clown
Bozo the Clown
Bozo the Clown is a clown character very popular in the United States, peaking in the 1960s as a result of widespread franchising in early television.Originally created by Alan W...

 for a series of record-album and illustrative read-along children's book sets, then as the executive who signed The Beatles
The Beatles
The Beatles were an English rock band, active throughout the 1960s and one of the most commercially successful and critically acclaimed acts in the history of popular music. Formed in Liverpool, by 1962 the group consisted of John Lennon , Paul McCartney , George Harrison and Ringo Starr...

 to Capitol in November 1963. In-between, as Vice-President in charge of Programming at NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

, in 1959 he oversaw the development and launch of the network's most successful television series, Bonanza
Bonanza
Bonanza is an American western television series that both ran on and was a production of NBC from September 12, 1959 to January 16, 1973. Lasting 14 seasons and 430 episodes, it ranks as the second longest running western series and still continues to air in syndication. It centers on the...

.

Early years

Livingston was born in the Pittsburgh suburb of McDonald, Pennsylvania
McDonald, Pennsylvania
McDonald is a borough in Allegheny and Washington counties in the U.S. state of Pennsylvania, 18 miles southwest of Pittsburgh. In the past, manufactories of bottles, oil-well drilling tools, flour-mill products, etc., existed here. Oil and coal were and still are procured in the area...

 on October 15, 1917. He was the youngest of three children, whose mother encouraged reading books and playing musical instruments. He had an older sister, Vera, and an older brother, Jay Livingston
Jay Livingston
Jay Livingston was an American composer and singer best known as half of a songwriting duo with Ray Evans that specialized in songs composed for films. Livingston wrote the music and Evans the lyrics....

 (1915–2001), who wrote or co-wrote many popular songs for films and television, including "Buttons and Bows
Buttons and Bows
"Buttons and Bows" is a popular song. The music was written by Jay Livingston with lyric by Ray Evans. The song was published in 1947. The song appeared in the Bob Hope and Jane Russell film, The Paleface, and won the Academy Award for Best Original Song...

", "Mona Lisa
Mona Lisa (Nat King Cole song)
"Mona Lisa" is a song written by Ray Evans and Jay Livingston for the Paramount Pictures film Captain Carey, U.S.A. . It won the Academy Award for Best Original Song for 1950. The arrangement was by Nelson Riddle and the orchestral backing was played by Les Baxter and his Orchestra...

", "Whatever Will Be, Will Be (Que Sera, Sera)
Whatever Will Be, Will Be (Qué Será, Será)
"Que Sera, Sera ", first published in 1956, is a popular song which was written by the Jay Livingston and Ray Evans songwriting team....

", as well as the popular Christmas
Christmas
Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...

 song "Silver Bells".

Alan Livingston began his career in the entertainment business leading his own college orchestra as a student at the University of Pennsylvania
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university located in Philadelphia, Pennsylvania, United States. Penn is the fourth-oldest institution of higher education in the United States,Penn is the fourth-oldest using the founding dates claimed by each institution...

. After graduating from the Wharton School of Finance and Commerce with a B.S. in Economics, he moved to New York where he worked in advertising for three years. At the start of World War II, he enlisted in the army as a private and served as a second lieutenant in the infantry. After his discharge, he borrowed some money, hitched a ride on an Army plane and headed for Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, California where he obtained his first position with Capitol Records, Inc. in Hollywood as a writer/producer.

Capitol Records

His initial assignment was to create a children's record library for the four-year old company, for which he created the "Bozo the Clown
Bozo the Clown
Bozo the Clown is a clown character very popular in the United States, peaking in the 1960s as a result of widespread franchising in early television.Originally created by Alan W...

" character. He wrote and produced a popular series of storytelling record-album and illustrative read-along book sets beginning with the October 1946 release of "Bozo at the Circus." His record-reader concept, which enabled children to read and follow a story in pictures while listening to it, was the first of its kind. The Bozo image was a composite design of Livingston's, derived from a variety of clown pictures and given to an artist to turn into comic-book-like illustrations. Livingston then hired Pinto Colvig
Pinto Colvig
Vance DeBar "Pinto" Colvig was an American vaudeville actor, radio actor, newspaper cartoonist, prolific movie voice actor, and circus performer whose schtick was playing clarinet off-key while mugging....

 to portray Bozo on the recordings. Colvig, a former circus clown, was also the original voice of Walt Disney
Walt Disney
Walter Elias "Walt" Disney was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist, well-known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O...

's Pluto, Goofy, Grumpy, Sleepy and many other characters. Billy May
Billy May
William E. "Billy" May was an American composer, arranger and trumpeter. He composed film and television music, for The Green Hornet , Batman , and Naked City and collaborated on films, such as Pennies from Heaven , and orchestrated Cocoon, and Cocoon: The Return among...

 produced the music. The series turned out to be a smash hit for Capitol, selling over eight million albums in the late 1940s and early 1950s. Successful record sales led to a variety of Bozo-related merchandise and the first television series, "Bozo's Circus," starring Pinto Colvig on KTTV-Channel 11 (CBS) in Los Angeles in 1949. The character also became a mascot for the record company and was later nicknamed "Bozo the Capitol Clown."

Livingston wrote and produced many other children's recordings including products for Walt Disney
Walt Disney
Walter Elias "Walt" Disney was an American film producer, director, screenwriter, voice actor, animator, entrepreneur, entertainer, international icon, and philanthropist, well-known for his influence in the field of entertainment during the 20th century. Along with his brother Roy O...

; Walter Lantz
Walter Lantz
Walter Benjamin Lantz was an American cartoonist, animator, film producer, and director, best known for founding Walter Lantz Productions and creating Woody Woodpecker.-Early years and start in animation:...

's Woody Woodpecker
Woody Woodpecker
Woody Woodpecker is an animated cartoon character, an anthropomorphic acorn woodpecker who appeared in theatrical short films produced by the Walter Lantz animation studio and distributed by Universal Pictures...

; Bugs Bunny
Bugs Bunny
Bugs Bunny is a animated character created in 1938 at Leon Schlesinger Productions, later Warner Bros. Cartoons. Bugs is an anthropomorphic gray rabbit and is famous for his flippant, insouciant personality and his portrayal as a trickster. He has primarily appeared in animated cartoons, most...

 and all of the Warner Bros.
Warner Bros.
Warner Bros. Entertainment, Inc., also known as Warner Bros. Pictures or simply Warner Bros. , is an American producer of film and television entertainment.One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,...

 characters. In the case of the latter, he wrote the 1951 pop hit "I Tawt I Taw A Puddy Tat
I Tawt I Taw A Puddy Tat
"I Tawt I Taw A Puddy Tat" is a novelty song composed and written by Alan Livingston, Billy May and Warren Foster. It was sung by Mel Blanc, who provided the voice of the bird, Tweety and of his nemesis Sylvester....

" for Mel Blanc
Mel Blanc
Melvin Jerome "Mel" Blanc was an American voice actor and comedian. Although he began his nearly six-decade-long career performing in radio commercials, Blanc is best remembered for his work with Warner Bros...

's Tweety Pie. There were also several record-readers featuring the popular cowboy character, Hopalong Cassidy
Hopalong Cassidy
Hopalong Cassidy is a fictional cowboy hero created in 1904 by the author Clarence E. Mulford, who wrote a series of popular short stories and twenty-eight novels based on the character....

. One of these was "Hopalong Cassidy and The Singing Bandit" in 1950, which was the first children's record set to make the Top Ten charts.

Within a few years, Livingston moved on to the adult music arena and became Vice President in charge of all creative operations of the company. He signed Frank Sinatra
Frank Sinatra
Francis Albert "Frank" Sinatra was an American singer and actor.Beginning his musical career in the swing era with Harry James and Tommy Dorsey, Sinatra became an unprecedentedly successful solo artist in the early to mid-1940s, after being signed to Columbia Records in 1943. Being the idol of the...

 when Sinatra was at a low point in his career. Livingston wanted Sinatra to work with arranger Nelson Riddle
Nelson Riddle
Nelson Smock Riddle, Jr. was an American arranger, composer, bandleader and orchestrator whose career stretched from the late 1940s to the mid 1980s...

, however Sinatra was reluctant to do so out of his loyalty to Axel Stordahl
Axel Stordahl
Axel Stordahl was an arranger who was active from the late 1930s through the 1950s. He is perhaps best known for his work with Frank Sinatra in the 1940s at Columbia Records...

 with whom he had worked for most of his career. The first Sinatra/Stordahl recordings for Capitol failed to produce the magic Livingston and producer Voyle Gilmore were looking for, and Sinatra agreed to try a session with Riddle on April 30, 1953. The impact was immediate, producing the classic "I've Got the World on a String
I've Got the World on a String
"I've Got The World on a String" is a 1932 popular song composed by Harold Arlen, with lyrics written by Ted Koehler. It was written for the 1932 Cotton Club Parade....

". However, it was "Young at Heart" that became the defining moment in Sinatra's comeback, peaking at #2 during its 22-week run on the charts in the spring of 1954.

Livingston was credited as the creative force responsible for Capitol Records' growth from net sales of $6 million per year to sales in excess of $100 million per year.

He was also officially credited as the inspiration for the distinctive Capitol Records Tower, completed in April 1956, noted for being the first circular office building in the world.

Livingston is also responsible for what have come to be known as the "Livingston Butcher Covers." When The Beatles released their 1966 compilation album Yesterday and Today it was initially released with a surreal Robert Whitaker
Robert Whitaker
Robert Whitaker or Whittaker may refer to:*Robert Whitaker , American author*Robert Whitaker , British photographer*Robert Whitaker , British showjumper*Robert Whittaker, American vegetation ecologist...

 cover photograph depicting the group draped in slabs of meat and dismembered doll parts. Protests from record dealers forced Capitol to immediately recall the album and re-issue it with a new cover. The original covers, in any condition, have become highly sought after collectors items. Shortly after the controversy erupted, Livingston took home a box containing both mono and stereo copies of the original "Butcher cover" albums, sealed and in pristine condition. They remained in storage at the Livingstone home, untouched, for the next twenty years until Livingstone's son Christopher crevealed their existence when he brought several of the albums to sell at a Beatles convention in 1987. These Butcher covers are considered the best examples of these albums and currently command a premium price upwards of $20,000.

California Productions and NBC

After 10 years with Capitol, Livingston and the company sold the "Bozo the Clown" licensing rights (excluding the recordings) to Larry Harmon
Larry Harmon
Lawrence Weiss , better known by the stage name Larry Harmon and as his alter-ego Bozo the Clown, was a Jewish American entertainer.-Biography:...

, one of several people hired to portray the character at promotional appearances; Livingston left the company to accept a position as President of California National Productions, Inc., the wholly owned film production subsidiary of the National Broadcasting Company
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

. Shortly thereafter, Livingston was also named Vice President of NBC, in charge of Television Network Programming, dealing principally with all films made for the network. In this capacity, he hired David Dortort
David Dortort
-Further reading:*"David Dortort." The Complete Marquis Who's Who. Marquis Who's Who, 2010. Gale Biography In Context. Web. Retrieved 22 Sept. 2010. Fee, via Fairfax County Public Library...

 to write and produce the pilot for the series Bonanza
Bonanza
Bonanza is an American western television series that both ran on and was a production of NBC from September 12, 1959 to January 16, 1973. Lasting 14 seasons and 430 episodes, it ranks as the second longest running western series and still continues to air in syndication. It centers on the...

for which Livingston's older brother, songwriter Jay Livingston
Jay Livingston
Jay Livingston was an American composer and singer best known as half of a songwriting duo with Ray Evans that specialized in songs composed for films. Livingston wrote the music and Evans the lyrics....

, wrote the memorable theme. During this time, Alan also served on the Boards of Bob Hope
Bob Hope
Bob Hope, KBE, KCSG, KSS was a British-born American comedian and actor who appeared in vaudeville, on Broadway, and in radio, television and movies. He was also noted for his work with the US Armed Forces and his numerous USO shows entertaining American military personnel...

 Enterprises, Inc. and Joseph Mankiewicz's motion picture production company, Figaro, Inc.

Return to Capitol

Five years later, Capitol Records induced him to return as President and, eventually, Chairman of the Board. He was also named to the Board of Electric and Musical Industries (EMI)
EMI
The EMI Group, also known as EMI Music or simply EMI, is a multinational music company headquartered in London, United Kingdom. It is the fourth-largest business group and family of record labels in the recording industry and one of the "big four" record companies. EMI Group also has a major...

, a British corporation that was the largest stockholder in Capitol. Subsequently, he merged Capitol Records into Audio Devices, Inc., a magnetic tape manufacturer listed on the American Stock Exchange, and changed the name of the surviving company to Capitol Industries, Inc., of which Livingston was named President. It was during this period that he turned Capitol Records into a more rock-oriented company with such artists as The Beach Boys
The Beach Boys
The Beach Boys are an American rock band, formed in 1961 in Hawthorne, California. The group was initially composed of brothers Brian, Dennis and Carl Wilson, their cousin Mike Love, and friend Al Jardine. Managed by the Wilsons' father Murry, The Beach Boys signed to Capitol Records in 1962...

, Steve Miller
Steve Miller (musician)
Steven H. "Steve" Miller is an American guitarist and singer-songwriter who began his career in blues and blues rock and evolved to a more popular-oriented sound which, from the mid 1970s through the early 1980s, resulted in a series of successful singles and albums.-Early years:Born in Milwaukee,...

, The Band
The Band
The Band was an acclaimed and influential roots rock group. The original group consisted of Rick Danko , Garth Hudson , Richard Manuel , and Robbie Robertson , and Levon Helm...

, and others. His most noteworthy accomplishment at that time was signing The Beatles
The Beatles
The Beatles were an English rock band, active throughout the 1960s and one of the most commercially successful and critically acclaimed acts in the history of popular music. Formed in Liverpool, by 1962 the group consisted of John Lennon , Paul McCartney , George Harrison and Ringo Starr...

 and agreeing to release 'I Want to Hold Your Hand' for Capitol in 1963 and bringing them to the United States in 1964, after having rejected all their previous singles as unsuitable for the U.S. market despite Capitol being owned by The Beatles' U.K. record company, EMI.

Later ventures

Livingston later sold his stock in Capitol Industries to form his own company, Mediarts, Inc., for the production of motion pictures, records and music publishing. He eventually sold his interest in that company to United Artists
United Artists
United Artists Corporation is an American film studio. The original studio of that name was founded in 1919 by D. W. Griffith, Charles Chaplin, Mary Pickford and Douglas Fairbanks....

 as a result, particularly, of its success in the record business including Don McLean
Don McLean
Donald "Don" McLean is an American singer-songwriter. He is most famous for the 1971 album American Pie, containing the renowned songs "American Pie" and "Vincent".-Musical roots:...

, who reached the #1 position in the country with his "American Pie" single and album in 1972. Two feature motion pictures were completed during the company's operation: "Downhill Racer" (1969) starring Robert Redford
Robert Redford
Charles Robert Redford, Jr. , better known as Robert Redford, is an American actor, film director, producer, businessman, environmentalist, philanthropist, and founder of the Sundance Film Festival. He has received two Oscars: one in 1981 for directing Ordinary People, and one for Lifetime...

 and Gene Hackman
Gene Hackman
Eugene Allen "Gene" Hackman is an American actor and novelist.Nominated for five Academy Awards, winning two, Hackman has also won three Golden Globes and two BAFTAs in a career that spanned five decades. He first came to fame in 1967 with his performance as Buck Barrow in Bonnie and Clyde...

, and "Unman, Wittering & Zigo" (1971) starring David Hemmings
David Hemmings
David Edward Leslie Hemmings was an English film, theatre and television actor as well as a film and television director and producer....

; both released by Paramount Pictures
Paramount Pictures
Paramount Pictures Corporation is an American film production and distribution company, located at 5555 Melrose Avenue in Hollywood. Founded in 1912 and currently owned by media conglomerate Viacom, it is America's oldest existing film studio; it is also the last major film studio still...

.

In August 1976, Livingston joined Twentieth Century Fox Film Corporation as Senior Vice President and President, Entertainment Group. He left in 1980 to accept the presidency of Atalanta Investment Company, Inc., and resigned in 1987 to produce a one-hour film for television and to form Pacific Rim Productions, Inc.

Livingston also wrote a novel titled "Ronnie Finkelhof, Superstar" about a shy Harvard pre-law student who becomes an overnight success as a rock musician. It was published by Ballantine Books in the spring of 1988.

On August 1, 1998, Livingston received his first honor for his creation of "Bozo the Clown" as the International Clown Hall of Fame in Milwaukee, Wisconsin presented him their Lifetime of Laughter Achievement Award.

Briefly married to the actress Betty Hutton
Betty Hutton
Betty Hutton was an American stage, film, and television actress, comedienne and singer.-Early life:Hutton was born Elizabeth June Thornburg, daughter of a railroad foreman, Percy E. Thornburg and his wife, the former Mabel Lum . While she was very young, her father abandoned the family for...

, Livingston was married to actress Nancy Olson
Nancy Olson
Nancy Ann Olson is an American actress.In Sunset Boulevard she played Betty Schaefer, for which she received an Academy Award nomination for Best Supporting Actress...

, whose film credits include Sunset Boulevard
Sunset Boulevard
Sunset Boulevard is a street in the western part of Los Angeles County, California, that stretches from Figueroa Street in downtown Los Angeles to the Pacific Coast Highway at the Pacific Ocean in the Pacific Palisades...

(1950) and The Absent-Minded Professor
The Absent-Minded Professor
The Absent-Minded Professor is a 1961 black-and-white Walt Disney Productions film based on the short story A Situation of Gravity, by Samuel W. Taylor....

(1961). They resided in Beverly Hills, California. Their son, Christopher Livingston, is a movie producer, director, writer and songwriter.

Death

Alan Livingston died on March 13, 2009 at the age of 91 at his home in Beverly Hills, California. It was reported that his death was due to age-related causes.

He is survived by his wife, former actress Nancy Olson
Nancy Olson
Nancy Ann Olson is an American actress.In Sunset Boulevard she played Betty Schaefer, for which she received an Academy Award nomination for Best Supporting Actress...

 (formerly Mrs. Alan Jay Lerner
Alan Jay Lerner
Alan Jay Lerner was an American lyricist and librettist. In collaboration with Frederick Loewe, he created some of the world's most popular and enduring works of musical theatre for both the stage and on film...

), a son, Christopher; a daughter from a previous marriage, the jewelry designer Laura Gibson; and two step daughters, Liza and Jennifer Lerner.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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