Aigo
Encyclopedia
aigo is the trade name
Trade name
A trade name, also known as a trading name or a business name, is the name which a business trades under for commercial purposes, although its registered, legal name, used for contracts and other formal situations, may be another....

 of Chinese
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

 consumer electronics
Consumer electronics
Consumer electronics are electronic equipment intended for everyday use, most often in entertainment, communications and office productivity. Radio broadcasting in the early 20th century brought the first major consumer product, the broadcast receiver...

 company Beijing Huaqi Information Digital Technology Co Ltd. aigo should not be capitalized, much like "iPod".

History

Beijing Huaqi Information Digital Technology Co Ltd is a consumer electronics giant headquartered in Beijing
Beijing
Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

. It was founded by Feng Jun, its current president, in 1993 and initially produced keyboards. aigo may be participating in a trend that sees Chinese nationals preferring to purchase locally-produced durable good
Durable good
In economics, a durable good or a hard good is a good that does not quickly wear out, or more specifically, one that yields utility over time rather than being completely consumed in one use. Items like bricks or jewellery could be considered perfectly durable goods, because they should...

s, which have increased in quality as of late.

Recent events

aigo's founder, Feng Jun, was recently profiled in a May 2010 Financial Times
Financial Times
The Financial Times is an international business newspaper. It is a morning daily newspaper published in London and printed in 24 cities around the world. Its primary rival is the Wall Street Journal, published in New York City....

 article.

Products

aigo products have included MIDs, digital media players, computer cases, digital cameras, computer peripherals, etc.

Subsidiaries

aigo has 27 subsidiaries and several R&D facilities. An incomplete list of aigo's subsidiaries can be found here.

aigo Music

Established in 1993 and located in Beijing, aigo Music operates a digital music service much like iTunes. The first of its kind in China, it is, as of 2009, the biggest portal for legal downloading of music in the country. Strategic partnerships with Warner Music, EMI and Sony allow a wide range of music to be offered at 0.99 yuan per song.

Beijing aifly Education and Technology Co Ltd

aigo set up this English as a second language brand with help from Crazy English
Crazy English
Crazy English is a brand name related to a non-traditional method of learning English in mainland China conceived by Li Yang. Li believes that the traditional way of learning English in China is ineffective. Li Yang's method places heavy emphasis on practicing English orally...

 founder Li Yang.

Beijing aigo Digital Animation Institution

An aigo subsidiary that specializes in 3D animated films.

Huaqi Information Technology (Singapore) Pte Ltd

Set up in October 2003, it operates two official aigo outlet store
Outlet store
An outlet store or factory outlet is a brick and mortar or online retail store in which manufacturers sell their stock directly to the public. Traditionally, a factory outlet was a store attached to a factory or warehouse, sometimes allowing customers to watch the production process like in the...

s in Singapore.

Shenzhen aigo R&D Co Ltd

Established in 2006, this Shenzhen-based research and development facility focuses on the development of mobile multimedia software.

Sponsorships

aigo is a sponsor of a number of sporting events, the majority involving automobile racing.

Formula One Sponsorship

aigo is an official partner of the Vodafone
Vodafone
Vodafone Group Plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers , with around 341 million proportionate subscribers as of...

 McLaren
McLaren
McLaren Racing Limited, trading as Vodafone McLaren Mercedes, is a British Formula One team based in Woking, Surrey, United Kingdom. McLaren is best known as a Formula One constructor but has also competed and won in the Indianapolis 500 and Canadian-American Challenge Cup...

-Mercedes
Mercedes-Benz in motorsport
Throughout its long history, Mercedes-Benz has been involved in a range of motorsport activities, including sportscar racing and rallying, and is currently active in Formula Three, DTM and Formula One.-Early history:...

 Formula One
Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...

 team.

A1GP Sponsorship

As of 2008, aigo sponsors Chinese driver "Frankie" Cheng Congfu, in A1GP racing.

Race of Champions Sponsorship

aigo was an official partner of the 2007 race of champions
Race of Champions
The Race of Champions is an international motorsport event held at the end of each year, featuring some of the world's best racing and rally drivers...

, a racing competition that uses a variety of different vehicles.

Manchester United Sponsorship

aigo, as of 2009, has a global strategic cooperation effort with Manchester United.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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