Affordable luxuries are goods that can be considered luxury good

Luxury good

Luxury goods are products and services that are not considered essential and associated with affluence.The concept of luxury has been present in various forms since the beginning of civilization. Its role was just as important in ancient western and eastern empires as it is in modern societies...

s according to the marketed image, but which cost less than proper luxury goods. As such, these goods are sold to a larger segment of the market. For example, Dom Pérignon

Dom Pérignon (wine)

Dom Pérignon is a brand of vintage Champagne produced by the Champagne house Moët & Chandon and serves as that house's prestige champagne. It is named after Dom Pérignon, a Benedictine monk who was an important quality pioneer for Champagne wine but who, contrary to popular myths, did not discover...

 Œnothique 1990 costs only a fraction of other products from the same company, and products from the line Armani Exchange costs tens of times less than those from Armani Privé.

The market segment that is targeted by mass luxury products is the mass affluent

Mass affluent

Mass affluent and emerging affluent are marketing terms used to refer to the high end of the mass market. It is most commonly used by the financial services industry to refer to individuals with US$100,000 to US$1,000,000 of liquid financial assets, although the exact definition varies...

 group, usually defined by an household per-year income between 100,000 and 1,000,000 US dollars.