Affiliate tracking software
Encyclopedia
Affiliate tracking software describes the technology used to track or manage a myriad of affiliate marketing
activities. Traditionally, affiliate tracking software provides the means to track performance based online marketing, or Cost Per Lead
and Cost Per Action
. There are many types of affiliate tracking software that can be utilized by a number of different business models, but it is perhaps most commonly associated with Affiliate Networks
who use such a software platform to track and manage the activities of affiliates who are promoting campaigns from within the affiliate network.
Many online businesses also create their own affiliate networks
in which they manage their own affiliate relationships to promote their products and services. Affiliate tracking software enables them to track conversions on their affiliates' sites.
Affiliate marketing
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts...
activities. Traditionally, affiliate tracking software provides the means to track performance based online marketing, or Cost Per Lead
Cost per Lead
Cost Per Lead or CPL is an online advertising pricing model, where the advertiser pays for an explicit sign-up from an interested consumer interested in the advertiser offer....
and Cost Per Action
Cost Per Action
Cost Per Action or CPA is an online advertising pricing model, where the advertiser pays for each specified action linked to the advertisement....
. There are many types of affiliate tracking software that can be utilized by a number of different business models, but it is perhaps most commonly associated with Affiliate Networks
Affiliate networks
An affiliate network acts as an intermediary between publishers and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website , and allows websites offering affiliate programs to reach a larger audience...
who use such a software platform to track and manage the activities of affiliates who are promoting campaigns from within the affiliate network.
Many online businesses also create their own affiliate networks
Affiliate networks
An affiliate network acts as an intermediary between publishers and merchant affiliate programs. It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website , and allows websites offering affiliate programs to reach a larger audience...
in which they manage their own affiliate relationships to promote their products and services. Affiliate tracking software enables them to track conversions on their affiliates' sites.