Aegis Group plc
Encyclopedia
Aegis Group plc is a global media and digital marketing communications group. Aegis plc has two operating businesses, Aegis Media (Carat
, Vizeum, Posterscope, Isobar and iProspect) and Aztec, the scan-based market and consumer insights company. Aegis Group plc shares are listed on the London Stock Exchange (AEGS.L)..
Aegis media has 5 media companies under the group - Carat, Isobar (digital marketing agency)
, Vizeum, Posterscope and iProspect.
Their services include communications strategy through digital creative execution, media planning and buying, brand tracking and marketing analytics.
Carat is the world’s largest independent media communications company, employing over 10,000 people in 82 countries across the world.
Vizeum, the challenger media brand, has a pioneering approach to communications.
Isobar is the world’s first global digital marketing network, providing Full Service Digital & Online Marketing services.
iProspect, is a leading global digital performance marketing agency focusing on on-line search marketing.
Posterscope operates in the out-of-home sector.
In 1979 WCRS Group was formed as an advertising agency and in 1984 WCRS Group acquired Carat. WCRS Group became one of the fastest growing marketing services groups of the 1980s.
WCRS Group was led by Peter Scott—the ‘S’ of WCRS— who went on to found Aegis in 1989 as a separate company based on the original WCRS media buying division which itself was centred around the French media business Carat.
The old WCRS agency has re-emerged as part of the Engine Group.
In 1990, the name of the company was officially changed from WCRS to Aegis Group.
Carat provides the following services:
, through his holding company the Bolloré Group
, is the single largest shareholder, controlling 26.52% of the issued share capital as at March 16, 2011.
Carat
Carat or karat may refer to:In the gem business:* Carat , a unit of mass for gemstones, equal to 0.2 gram* Carat or karat, a unit of purity for goldIn Judaism:...
, Vizeum, Posterscope, Isobar and iProspect) and Aztec, the scan-based market and consumer insights company. Aegis Group plc shares are listed on the London Stock Exchange (AEGS.L)..
Aegis media has 5 media companies under the group - Carat, Isobar (digital marketing agency)
Isobar (digital marketing agency)
Isobar is the world's largest digital agency network. It is part of Aegis Media and therefore a wholly owned subsidiary of Aegis Group plc.Aegis launched its first digital business in 1995 in the UK. By 2000 it was operating in the top 10 markets of the world. Whilst being primarily focused on...
, Vizeum, Posterscope and iProspect.
Their services include communications strategy through digital creative execution, media planning and buying, brand tracking and marketing analytics.
Carat is the world’s largest independent media communications company, employing over 10,000 people in 82 countries across the world.
Vizeum, the challenger media brand, has a pioneering approach to communications.
Isobar is the world’s first global digital marketing network, providing Full Service Digital & Online Marketing services.
iProspect, is a leading global digital performance marketing agency focusing on on-line search marketing.
Posterscope operates in the out-of-home sector.
History
The business can be traced back to the founding in France in 1966 by Gilbert Gross of the media agency Centrale d'achats radio, affichage, télévision (Carat).In 1979 WCRS Group was formed as an advertising agency and in 1984 WCRS Group acquired Carat. WCRS Group became one of the fastest growing marketing services groups of the 1980s.
WCRS Group was led by Peter Scott—the ‘S’ of WCRS— who went on to found Aegis in 1989 as a separate company based on the original WCRS media buying division which itself was centred around the French media business Carat.
The old WCRS agency has re-emerged as part of the Engine Group.
In 1990, the name of the company was officially changed from WCRS to Aegis Group.
Operations
Aegis has the following main businesses:- Carat: the media communications specialist
- Isobar (digital marketing agency)Isobar (digital marketing agency)Isobar is the world's largest digital agency network. It is part of Aegis Media and therefore a wholly owned subsidiary of Aegis Group plc.Aegis launched its first digital business in 1995 in the UK. By 2000 it was operating in the top 10 markets of the world. Whilst being primarily focused on...
: a global digital marketing network - iProspect: a global digital performance marketing agency implementing fully integrated digital campaigns
- Posterscope: an out-of-home media specialist
- Vizeum: a so-called challenger media brand
- Apollo marketing: a promotional marketing agency
- PSI Advertising: a specialist in international out-of-home advertisingOut-of-home advertisingOut-of-home advertising is made up of more than 100 different formats, totaling $6.99 billion in annual revenues in 2008 in the USA. Outdoor advertising is essentially any type of advertising that reaches the consumer while he or she is outside the home...
.
Carat provides the following services:
- Communications strategy & consultancy
- Consumer insight and media research solutions
- Digital media planning & buying
- Data analysis & evaluation
- Implementational media planning and buying across all media
- Digital search management (PPC, SEO)
- Digital consultancy including email, mobile, affliliates and site-build, SEO and igital creative solutions through the Isobar network
- Media sponsorship - creation, negotiation and management
- Branded content - creation, negotiation and management
- Event sponsorship - creation, negotiation and management including bespoke event creation
- Sport sponsorship - creation, negotiation and management
- Customer communications planning
- Direct response planning and buying
- Business-to-business media planning and buying
- Carat is also one of the agencies who provide Global advertising forecasts
Ownership
French corporate Vincent BolloréVincent Bolloré
Vincent Bolloré is a French industrialist, corporate raider and businessman.He heads the family investment group Bolloré and is ranked 736th richest person in the world according to Forbes, with an estimated fortune of US$1.7 billion...
, through his holding company the Bolloré Group
Bolloré
Bolloré is a French investment and industrial holding group headquartered in Puteaux, on the western outskirts of Paris, France. The company, a paper-energy-plantations-logistics conglomerate, employs 28,000 people around the world....
, is the single largest shareholder, controlling 26.52% of the issued share capital as at March 16, 2011.