Advertising Standards Authority (New Zealand)
Encyclopedia
The Advertising Standards Authority (ASA) is an organisation that investigates breaches of advertising standards in New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

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In 2008 there is a total of $2.3 billion spent on advertising in New Zealand. These advertisements attracted 671 complaints to the ASA with 153 being upheld or settled. Of the remainder 140 were not upheld, 317 were judged as lacking grounds to proceed and 61 were withdrawn.
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