AdKeeper
Encyclopedia
AdKeeper is an online advertising
platform that allows consumers to keep online ads for future use. A button is inserted into advertising creative elements, and is visible to users as a small button in the ad with the letter “k” inside the button. Consumers can click on the k button to keep the ads, and then return to the cloud-based Adkeeper at a future time, to review the ads they have kept. The users can also share ads with others, via email or social networks.
, who serves as Chairman and CEO. Kurnit is best known as the founder of About.com
, which grew to a public market value of $1.7 billion, and was sold to Primedia for $724 million, in 2001. About is now owned by The New York Times Company.
AdKeeper operated in stealth until October, 2010, when it launched in private beta. The AdKeeper service became generally available to consumers on February 14, 2011.
, Betaworks, The New York Times
, Lerer Ventures and several individual investors. In December, 2010, the company raised $35 million from Oak Investment Partners
, DCM, and other previous investors.
AdKeeper’s Board of Directors consists of Scott Kurnit, Fred Harman (Managing Partner of Oak Investment Partners), Dixon Doll (Co-Founder and General Partner, DCM), Jon Callaghan (Founder, True Ventures) and Ron Unterman (scientist and former Managing Director, Slater Technology Fund).
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial...
platform that allows consumers to keep online ads for future use. A button is inserted into advertising creative elements, and is visible to users as a small button in the ad with the letter “k” inside the button. Consumers can click on the k button to keep the ads, and then return to the cloud-based Adkeeper at a future time, to review the ads they have kept. The users can also share ads with others, via email or social networks.
Features
AdKeeper provides users with a personal "Keeper", where they can come to view ads they've collected from various places on the Internet, or the Ad Gallery display area in AdKeeper. Ads that are kept display the date they were kept, when they expire, a short description, and also allow for users to rate them, when they are logged in. Common social sharing tools, such as Email, Twitter, and Facebook are available, and in the aforementioned gallery, users can keep more ads from participating advertisers.History
AdKeeper was founded in March, 2010, by Scott KurnitScott Kurnit
Scott P. Kurnit is a serial entrepreneur and angel investor inmedia and technology.-Early career:After graduating from Hampshire College with a BA in Communications, Kurnitbecame a Program Director at WGBY-TV He was the youngest program director...
, who serves as Chairman and CEO. Kurnit is best known as the founder of About.com
About.com
About.com is an online source for original information and advice. It is written in English, and is aimed primarily at North Americans. It is owned by The New York Times Company....
, which grew to a public market value of $1.7 billion, and was sold to Primedia for $724 million, in 2001. About is now owned by The New York Times Company.
AdKeeper operated in stealth until October, 2010, when it launched in private beta. The AdKeeper service became generally available to consumers on February 14, 2011.
Clients
AdKeeper began its service with a list of advertisers who used AdKeeper in their online ads, including Air Alaska, Allstate, Ally Bank, AT&T, Best Buy, CBS, Ford, Gap, General Mills, InterContinental Hotels Group, JetBlue, Kia Motors, Kmart, Kraft Foods, Macy’s, McDonald’s, Nextag, Pepsi, Sara Lee, Sears, Showtime, The Advertising Council, The Home Depot, Unilever and Warner Bros.Finances and governance
In March, 2010, the company raised $8 million in funding from DCM, True Ventures, Spark Capital, First Round CapitalFirst Round Capital
First Round Capital is a venture capital firm that specializes in providing seed-stage funding to technology companies. Managed by Josh Kopelman, Chris Fralic, Rob Hayes and Howard L. Morgan, the Philadelphia-based company typically provides seed-stage investment that ranges from $250,000 to $500,000...
, Betaworks, The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
, Lerer Ventures and several individual investors. In December, 2010, the company raised $35 million from Oak Investment Partners
Oak Investment Partners
Oak Investment Partners is a private equity firm focusing on venture capital investments in companies developing communications systems, information technology, new Internet media, healthcare services and retail....
, DCM, and other previous investors.
AdKeeper’s Board of Directors consists of Scott Kurnit, Fred Harman (Managing Partner of Oak Investment Partners), Dixon Doll (Co-Founder and General Partner, DCM), Jon Callaghan (Founder, True Ventures) and Ron Unterman (scientist and former Managing Director, Slater Technology Fund).
Further reading
- MediaPost, April 29, 2011 OMMA, There's Something About Kurnit
- MediaPost, April 29, 2011 OMMA, Preserving Advertising
- The Globe and Mail, May 19, 2011, A tool to give ads new life
- HuffPost Tech, June 6, 2011, AdKeeper Readies “Button” for 25 Percent of the World’s Display Ads — Video Ads Next