AdBlock (Chrome)
Encyclopedia
AdBlock is a content-filtering extension for the Google Chrome
and Apple Safari
web browsers. AdBlock allows users to prevent page elements, such as advertisements
, from being displayed. AdBlock is the most popular extension for Google Chrome
. According to an article in The New York Times
, the extension was created on December 8, 2009 (the day that support for extensions was added to Google Chrome). Safari support was added in June 2010.
AdBlock (Chrome) is not to be confused with AdBlock Plus for Chrome, the Chrome version of the popular Firefox plugin, which is a blend of the source code of former Chrome plugin AdThwart and AdBlock Plus' Firefox version.
prevent complete blocking of flash ads.
Version 2.1 added internationalization. As of August 2011, AdBlock supports over 25 languages.
Version 2.4 saw many speed improvements - reportedly, the extension is twice as fast, while loading less memory per tab.
Users can also add their own filters in the "Customize" tab of the options page; they can be added automatically from the right click or toolbar menus.
Google Chrome
Google Chrome is a web browser developed by Google that uses the WebKit layout engine. It was first released as a beta version for Microsoft Windows on September 2, 2008, and the public stable release was on December 11, 2008. The name is derived from the graphical user interface frame, or...
and Apple Safari
Safari (web browser)
Safari is a web browser developed by Apple Inc. and included with the Mac OS X and iOS operating systems. First released as a public beta on January 7, 2003 on the company's Mac OS X operating system, it became Apple's default browser beginning with Mac OS X v10.3 "Panther". Safari is also the...
web browsers. AdBlock allows users to prevent page elements, such as advertisements
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial...
, from being displayed. AdBlock is the most popular extension for Google Chrome
Google Chrome
Google Chrome is a web browser developed by Google that uses the WebKit layout engine. It was first released as a beta version for Microsoft Windows on September 2, 2008, and the public stable release was on December 11, 2008. The name is derived from the graphical user interface frame, or...
. According to an article in The New York Times
The New York Times
The New York Times is an American daily newspaper founded and continuously published in New York City since 1851. The New York Times has won 106 Pulitzer Prizes, the most of any news organization...
, the extension was created on December 8, 2009 (the day that support for extensions was added to Google Chrome). Safari support was added in June 2010.
AdBlock (Chrome) is not to be confused with AdBlock Plus for Chrome, the Chrome version of the popular Firefox plugin, which is a blend of the source code of former Chrome plugin AdThwart and AdBlock Plus' Firefox version.
Version History
As of Version 2.0, the add-on has stopped downloading resources deemed as advertisements, as Adblock Plus (for Mozilla Firefox) does. Limitations of Google ChromeGoogle Chrome
Google Chrome is a web browser developed by Google that uses the WebKit layout engine. It was first released as a beta version for Microsoft Windows on September 2, 2008, and the public stable release was on December 11, 2008. The name is derived from the graphical user interface frame, or...
prevent complete blocking of flash ads.
Version 2.1 added internationalization. As of August 2011, AdBlock supports over 25 languages.
Version 2.4 saw many speed improvements - reportedly, the extension is twice as fast, while loading less memory per tab.
Filters
AdBlock uses the same filter syntax as Adblock Plus for Firefox and natively supports Adblock Plus filter subscriptions. Filter subscriptions can be added from a list of recommendations in the "Filters" tab of the AdBlock options page, or by clicking on an Adblock Plus auto-subscribe link.Users can also add their own filters in the "Customize" tab of the options page; they can be added automatically from the right click or toolbar menus.
See also
- Ad filteringAd filteringAd filtering or ad blocking is removing or altering advertising content in a webpage. Advertising can exist in a variety of forms including pictures, animations, text, or pop-up windows. More advanced filters allow fine-grained control of advertisements through features such as blacklists,...
- Adblock Plus (for Mozilla Firefox)
- IE7ProIE7ProIE7Pro is an add-on for Internet Explorer 6, 7, 8, and 9 that aims to enhance the feature set provided by the browser. IE7Pro adds features such as tab enhancement, an ad blocker and flash blocker, mouse gestures, inline search, privacy enhancements, online bookmark service, Greasemonkey-like user...
(for Microsoft Internet Explorer)
External links
- chromeadblock.com (Official Website)
- safariadblock.com (Official Website of AdBlock for Safari)
- adblockforchrome (Official AdBlock Issue Tracker)
- adblockplus.org/en/chrome (AdBlock Plus for Chrome)
- New York Times article: "In Allowing Ad Blockers, a Test for Google"