ActivePath
Encyclopedia
ActivePath is a company that develops 2-Way Email Banking Systems that enable banking customers to securely communicate and conduct alert-driven financial transactions via email. ActivePath's email solutions are designed for use by retail banks, card services companies and other organizations that are involved in e-business transactions, such as healthcare firms, insurance companies and government agencies. ActivePath’s headquarters are located in New York City, NY.

ActivePath Email Banking System

The ActivePath Email Banking System utilizes web technologies, such as active content, Java scripts, AJAX, flash, forms, that enable banking customers to transact online banking
Online banking
Online banking allows customers to conduct financial transactions on a secure website operated by their retail or virtual bank, credit union or building society.-Features:...

 via email. It enables banks to implement event-based marketing, drive sales of financial products and reduce operational costs by increasing the use of electronic transactions and accelerating the transition to paperless.

The ActivePath Email Banking enables secure, two-way email interaction between financial institutions and their customers. Examples of new types of services and capabilities made possible by email banking include:
  • Account alerts and notifications with embedded options for taking relevant action. For example, an alert notifying the customer of non-sufficient funds could include an embedded option to transfer funds or take out a loan to cover the overdraft
  • Payment reminders sent to customers on the appropriate date with embedded payment option
  • Electronic statements that are sent to each customer's personal email address
  • Special offers and discounts to targeted customers
  • Marketing-oriented emails sent to selected customers based on account-triggered events, e.g. after a large deposit

History and Recognitions

ActivePath was founded in 2007 under the name PostalGuard by Aryeh Mergi, Ram Cohen and Ariel Walersztajn. Aryeh Mergi co-founded M-Systems
M-Systems
M-Systems Ltd., was a Nasdaq-listed Israeli producer of Flash memory storage products founded in 1989 by Dov Moran and based in Kfar Sava, Israel. They were best known for developing and patenting the first flash drive, marketed in 1995 as DiskOnChip, and the first USB flash drive, marketed in...

(inventors of the USB Flash Drive “DiskOnKey”), which was acquired by SanDisk in 2006 for $1.6B. Prior to founding PostalGuard, Ariel Walersztajn and Ram Cohen worked at Aliroo (a secure email company).

In 2010 ActivePath received “Best of Web” award from the Netbanker Online Banking Report for its development of email banking solution and services.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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