Action Sports Alliance
Encyclopedia
Action Sports Alliance (The Alliance) is a non-profit
Non-profit organization
Nonprofit organization is neither a legal nor technical definition but generally refers to an organization that uses surplus revenues to achieve its goals, rather than distributing them as profit or dividends...

 association of professional female skateboarders and other action sports
Extreme sport
An extreme sport is a popular term for certain activities perceived as having a high level of inherent danger...

 athletes. The Alliance was founded in 2005 by Cara-Beth Burnside
Cara-Beth Burnside
Cara-Beth Burnside, nicknamed "CB", is a pioneer of women's professional skateboarding and snowboarding from Orange, California and ranks amongst the top female athletes in these sports in the world...

, Mimi Knoop
Mimi Knoop
- About Mimi :With 5 X Games medals under her belt, Mimi Knoop is one of the top female vert/bowl skateboarders in the world. Also winner of the 2008 ProTec Pool Party, Mimi is a hard-charging bowl skater who learned to skate while living in Cuba as a kid...

, and Drew Mearns. Burnside was the first president.

In 2006, the Alliance helped negotiate significant prize money increases for female vert
Vert (sport)
Vert is a term used in extreme sports to denote a competition held on a Vert ramp which allows the competitors to fly into the air and land back on the ramp. This time in the air allows the competitor to perform moves which would otherwise be extremely difficult...

 and street skateboarders at the X Games
X Games
The X Games is a commercial annual sports event, controlled and arranged by US sports broadcaster ESPN, which focuses on action sports. The inaugural X Games was held in the summer of 1995 in Rhode Island....

 and helped add a women's surfing
Surfing
Surfing' is a surface water sport in which the surfer rides a surfboard on the crest and face of a wave which is carrying the surfer towards the shore...

event to the line-up.

The business of the Alliance is run by a Board of Directors composed of leading professional athletes who are elected and appointed by the pro membership according to the organization bylaws.
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