Acquiescence bias
Encyclopedia
Acquiescence bias is a category of response bias
Response bias
Response bias is a type of cognitive bias which can affect the results of a statistical survey if respondents answer questions in the way they think the questioner wants them to answer rather than according to their true beliefs...

 in which respondents to a survey have a tendency to agree with all the questions or to indicate a positive connotation. Acquiescence is sometimes referred to as "yah-saying" and is the tendency of a respondent to agree with a statement when in doubt. This particularly is in the case of surveys or questionnaires that employ truism
Truism
A truism is a claim that is so obvious or self-evident as to be hardly worth mentioning, except as a reminder or as a rhetorical or literary device and is the opposite of falsism....

s, such as: "It is better to give than to receive" or "Never a lender nor a borrower be".

Douglas N. Jackson
Douglas N. Jackson
Douglas Northrop Jackson II was an American psychology professor best known for his work in human assessment and psychological testing....

 did a demonstration of acquiescence responding on the California F-scale (a measure of authoritarianism), which contains such truisms. He created a reverse-keyed version of the California F-scale where all the items were the opposite in meaning (see the two previous examples for a pair of such contradictory statements). He administered both the original and reverse-keyed versions of the California F-scale to the same group of respondents. One would expect that the correlation between these two scales to be negative, but there was a high, positive correlation. Jackson interpreted this as evidence of acquiescence responding. Respondents were merely being agreeable to the statements, regardless of the content.

Jackson and Messick, using factor analysis, also demonstrated that the two main factors explaining the majority of response variation on the Minnesota Multiphasic Personality Inventory
Minnesota Multiphasic Personality Inventory
The Minnesota Multiphasic Personality Inventory is one of the most frequently used personality tests in mental health. The test is used by trained professionals to assist in identifying personality structure and psychopathology....

(MMPI) were for social desirability and acquiescence responding (this would also hold true for the revised MMPI-2).

One approach to dealing with acquiescence responding on surveys and questionnaires is to employ a balance of positively and negatively keyed items in terms of the intended content. For example, in trying to assess depression it would be a good idea to also include items assessing happiness and contentedness, etc. (reversed-keyed items), in addition to the usual depressive content.

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